239 Auto Group
818 St Rt 239, West Portsmouth, OH 45663
www.239auto.com
Business overview
239 auto group is a family owned business based out of portsmouth, OH. They are in this business since 1983 and have adopted the name 239 Auto Group since 1996. The business specializes in late model rebuilds both salvage and original title. They also have a large selection of late model parts and are on a nationwide parts locator service to better serve their customers.
Their business comes under the category of Automobile - Dealers.
BuzzScore
66Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
239 Auto Group has an estimated digital health score of 66 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does 239 Auto Group provide?
239 auto group offers light damaged, late model vehicles with either clear title or salvage title rebuilds. They have a wide range of vehicles from small cars to full size trucks.
How does 239 Auto Group differentiate its brand identity, and what unique selling points do they use?
What value proposition does 239 Auto Group offer, and how well do they communicate it through their messaging?
239 Auto Group, Inc. is committed to providing quality used cars at affordable prices. They have a wide selection of vehicles to choose from, and their experienced staff is always available to help customers find the perfect car for their needs. 239 Auto Group, Inc. is a family owned business, and they are proud to serve the Portsmouth, OH community.
What keywords is 239 Auto Group targeting for SEO?
The content appears to use specific model names and years as primary keywords, catering to individuals searching for particular vehicles. This approach is effective for targeting users with precise search intent.
However, the content lacks a targeted focus on secondary keywords related to the business's services, such as "used car sales," "salvage vehicle repairs," or "parts locator service." Incorporating these terms into the website would enhance its visibility for broader search queries and attract users interested in the company's specialized offerings.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with a responsive website, rich snippets, and proper utilization of meta descriptions, robots.txt, and sitemap.xml. These factors play a significant role in improving the website's visibility and crawlability for search engines. Additionally, the presence of a blog provides an opportunity for content marketing and the creation of keyword-rich content that can attract organic traffic.
However, the absence of headings and the lack of information on Google AdWords cost, traffic, and organic keywords present potential weaknesses. Headings are crucial for structuring and organizing content, both for user experience and search engine comprehension. Moreover, the absence of data on Google AdWords and organic performance makes it difficult to assess the business's marketing efforts and identify areas for improvement.
How is their online presence, including social media profiles?
The business has a strong online presence, particularly on Facebook. With a high number of likes on its Facebook page, it has effectively leveraged this platform to connect with potential customers and build a strong following. The business also has a claimed Google My Business listing, which helps it appear prominently in local search results.
However, the business lacks a presence on several other important social media platforms, such as Instagram, Pinterest, and Nextdoor. Expanding its reach to these platforms would allow it to engage with a wider audience and potentially increase its customer base. Additionally, optimizing its Facebook page with relevant content, engaging with followers, and utilizing targeted advertising could further enhance its online presence and lead generation efforts.
In conclusion, the effectiveness of 239 Auto Group's marketing strategy lies in its targeted use of primary keywords for specific vehicle searches. However, incorporating secondary keywords related to its services could broaden its reach for general search queries. The strong SEO foundation with a responsive website, rich snippets, and content marketing through its blog provides a solid base for organic traffic acquisition. The business's strong presence on Facebook is a testament to its effective use of social media, but expanding to other platforms and optimizing its existing presence would further enhance its online visibility and lead generation efforts.
