Business overview
Established in 1970, A. Montilli Plumbing & Heating is a family-owned and operated business serving Woodmere and the surrounding areas for over 40 years. They provide comprehensive plumbing and heating services, including installation, repair, and maintenance. Their team of Master Plumbers is licensed and available for 24/7 emergency service. A. Montilli Plumbing & Heating is committed to providing each customer with dependability, honesty, reliability, and trust.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
A. Montilli Plumbing & Heating has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does A. Montilli Plumbing & Heating provide?
A. Montilli Plumbing & Heating offers a wide range of services, including sewer and drain cleaning, leak repair, water filtration service and installation, backflow testing and installation, sump pump replacement, and more.
How does A. Montilli Plumbing & Heating differentiate its brand identity, and what unique selling points do they use?
Family-owned and operated: A. Montilli Plumbing & Heating is a family-owned and operated business that has been serving the community for over 40 years.
Dependability: They are committed to providing each customer with dependability, honesty, reliability, and trust.
24/7 emergency service: They offer 24/7 emergency service for repairs of any size.
Licensed team of Master Plumbers: Their team of Master Plumbers is licensed and experienced.
What value proposition does A. Montilli Plumbing & Heating offer, and how well do they communicate it through their messaging?
A. Montilli Plumbing & Heating's unique value proposition is their commitment to providing each customer with dependability, honesty, reliability, and trust. They strive to provide the best service at the most competitive price around.
What keywords is A. Montilli Plumbing & Heating targeting for SEO?
The content effectively uses the primary keywords "plumbing," "heating," "service," and "repairs" throughout the website, particularly in headings, body text, and service descriptions. This helps search engines easily identify the business's core services.
However, there is room for improvement in using secondary keywords to target specific user queries. While the content mentions services like "radiant heat," "oil heater conversions," and "drain cleaning," these keywords are not emphasized or used consistently throughout the website. Including these terms in headings, service listings, and content can help improve visibility for relevant searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized meta descriptions, responsive design, and a Robots.txt file. Proper heading usage helps the search engines and users navigate the content effectively. Additionally, a sitemap.xml file aids in indexing the website's pages.
However, the absence of a blog, rich snippets, and apparent Google AdWords data may hinder the business's organic visibility and engagement. Optimizing these elements would offer improved opportunities for ranking in search engine results pages and capturing relevant organic traffic.
How is their online presence, including social media profiles?
The business has a strong online presence through its Facebook Business Page. However, they have missed out on expanding their reach through other popular social media platforms such as Instagram and Pinterest.
However, the business has not claimed their Google my business listing or created a presence on Nextdoor. These platforms offer excellent opportunities to connect with local customers and improve visibility in search results. The absence of a strong online presence across multiple platforms limits the business's potential to engage with customers and grow its audience.
In conclusion, A. Montilli Plumbing & Heating effectively utilizes primary keywords in its content for increased visibility. However, enhancing its SEO strategy by incorporating secondary keywords, utilizing a blog, implementing rich snippets, and optimizing Google AdWords would further boost its organic reach. Expanding its social media presence beyond Facebook and claiming its Google my Business listing would enhance its online engagement and visibility in local search results. By addressing these areas, the business can optimize its marketing efforts to effectively target its audience and drive growth.