Business overview
A.R.T. Industries, Inc. is a family-owned business since 2005, operating in Allegheny, Butler and Westmoreland country for over 15 years. We began with a focus on commercial and residential painting and remodeling, but have expanded our services to include whole house heat pumps, mini splits, as well as traditional HVAC design and installation. ART Industries Inc is committed to providing the highest quality service at the lowest cost, with an A+ rating and BBB accreditation.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
56Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
A.r.t Industries Inc has an estimated digital health score of 56 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does A.r.t Industries Inc provide?
A.R.T. Industries, Inc. provides a range of general contracting services, including whole house heat pumps, mini splits, and traditional HVAC design and installation.
How does A.r.t Industries Inc differentiate its brand identity, and what unique selling points do they use?
ART Industries Inc: A general contractor specializing in HVAC services, committed to providing high quality service at an affordable cost.
A+ rating from BBB: Accredited by the Better Business Bureau with an A+ rating, demonstrating commitment to customer satisfaction and ethical business practices.
Locally owned: A family-owned business, contributing to the local community and providing transparency throughout the installation process.
Competitive rates: Offers competitive pricing for HVAC services, ensuring cost-effective solutions for customers.
What value proposition does A.r.t Industries Inc offer, and how well do they communicate it through their messaging?
ART Industries Inc consistently emphasizes its commitment to providing the highest quality service at the lowest cost. This is reflected in their slogan, "Our GOAL is to amaze our customers by providing the highest quality service at the lowest cost," and is reinforced by their A+ rating from the BBB and their focus on customer satisfaction and transparency.
What keywords is A.r.t Industries Inc targeting for SEO?
The content adequately utilizes keywords for search engine optimization. There is a good distribution of the primary keyword "HVAC" and relevant variations throughout the text, including in page titles, headers, and body copy. This helps search engines understand the focus of the website and rank it accordingly.
However, the content could benefit from further optimization by including more long-tail keywords, which are specific phrases that users are more likely to search for. For example, instead of simply mentioning "HVAC," the content could include phrases like "Pittsburgh HVAC installation" or "furnace repair Allegheny County." This would help the website target a more specific audience and improve its visibility in search results for those specific queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong foundation with a blog, headings, a robots.txt file, and a sitemap.xml. The website is responsive, ensuring accessibility on various devices. This comprehensive setup enhances the website's visibility and user experience.
However, there are some weaknesses that could hinder the website's performance in search engine results. Meta description optimization is lacking, which plays a crucial role in enticing users to click on search results. The absence of rich snippets limits the website's potential for enhanced visibility and information display in search results.
How is their online presence, including social media profiles?
Facebook Business Page is claimed and active. This is a strength as it allows the business to connect with potential customers on a widely used platform. The presence on Facebook is medium, with approximately 2000 followers.
However, the business is not listed on Google My Business or Nextdoor, which are important platforms for local businesses to establish their online presence. The absence on Instagram and Pinterest further limits the business's reach on social media.
The content effectively conveys ART Industries Inc.'s commitment to providing high-quality HVAC services at competitive rates. The company's brand messaging emphasizes customer satisfaction and affordability, which is reinforced by their A+ BBB rating. The website's search engine optimization is well-executed through keyword distribution, but could be enhanced with the inclusion of long-tail keywords. While the business has a Facebook presence, it would benefit from establishing a presence on other social media platforms such as Google My Business, Instagram, Pinterest, and Nextdoor to increase its online visibility and connect with a wider audience.