Business overview
A.T. Harris Air Conditioning & Heating Inc. has been proudly serving the community since 1982. Specializing in HVAC repair and replacement, their team of experts is dedicated to delivering exceptional service with courtesy and reliability. As a Certified Top Contractor and Heat Pump Specialist, they guarantee top-notch service for all heating and cooling needs. With over 42 years of experience, their commitment to quality and customer satisfaction has made them a trusted name in the industry.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
44Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
A T Harris Air Conditioning & Heating has an estimated digital health score of 44 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does A T Harris Air Conditioning & Heating provide?
A.T. Harris Air Conditioning & Heating Inc. offers a comprehensive range of HVAC services including air conditioning repair & service, HVAC service, heating system service & repair, and heat pump installation. Their air conditioner service and repair ensure optimal cooling performance, while HVAC service addresses any inefficiencies or breakdowns. The heating system service & repair team ensures efficient and reliable heating during colder months. Additionally, their expertise in heat pumps provides energy-efficient and eco-friendly heating and cooling solutions.
How does A T Harris Air Conditioning & Heating differentiate its brand identity, and what unique selling points do they use?
Certified Top Contractor: Recognized for卓越的服务质量和行业领先的实践。
Heat Pump Specialist: Expertise in the installation and maintenance of energy-efficient heat pumps.
Courtesy and Reliability: Commitment to providing prompt, professional, and courteous service.
42 Years of Experience: Established and experienced HVAC contractor with a proven track record of success.
What value proposition does A T Harris Air Conditioning & Heating offer, and how well do they communicate it through their messaging?
A.T. Harris Air Conditioning & Heating Inc. consistently emphasizes its commitment to delivering exceptional HVAC services with courtesy and reliability. Their branding message highlights their expertise as a Certified Top Contractor and Heat Pump Specialist, ensuring guaranteed repairs and superior service. They prioritize customer satisfaction and strive to maintain a consistent brand experience across all touchpoints.
What keywords is A T Harris Air Conditioning & Heating targeting for SEO?
The website extensively utilizes the primary keyword "HVAC Repair" throughout its content, including the title, meta descriptions, and service pages. Additionally, it uses secondary keywords such as "heating and cooling" and "AC repair" in various sections, increasing its visibility in search results.
However, there is room for improvement in incorporating keywords naturally within the body text of the pages. While the terms appear in headings and subheadings, they could be more seamlessly integrated into the content to enhance search engine optimization and provide a better reading experience for users.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The SEO attributes reveal several strengths for the business, including optimized headings and meta descriptions, which help search engines understand the content of the website. The presence of a sitemap.xml also aids search engines in crawling and indexing the website effectively. Furthermore, the responsive design ensures the website is accessible and user-friendly across various devices, enhancing the user experience.
However, the analysis also highlights some areas where the business can improve its SEO. The lack of a blog, absence of rich snippets, and missing robots.txt file are potential weaknesses. Establishing a blog would provide valuable opportunities to create fresh, high-quality content that can attract organic traffic. Implementing rich snippets could enhance the visibility and click-through rates of search results. Additionally, a robots.txt file is essential for guiding search engine bots on which parts of the website to crawl and index.
How is their online presence, including social media profiles?
The business has a Facebook Business Page, which is a strength. Facebook is a popular social media platform with a large user base, so having a presence there can help the business reach a wider audience.
However, the business does not have a Google my business Claimed Listing, Nextdoor listing, Instagram Page, or Pinterest Page. These are all potential weaknesses, as they represent untapped opportunities to reach potential customers. The lack of a Google my business Claimed Listing is particularly concerning, as it can make it difficult for customers to find the business online.
In summary, A.T. Harris Air Conditioning & Heating Inc. excels in delivering quality HVAC services through its team of certified experts. As a Certified Top Contractor and Heat Pump Specialist, they offer a wide range of services including repair, service, and installation for air conditioners, heating systems, and heat pumps. Their commitment to courtesy, reliability, and customer satisfaction has earned them a solid reputation in the industry. By employing consistent branding messaging and utilizing relevant keywords in their website content, they effectively position themselves to attract and engage customers.