Ac Today
6620 19th St E Suite 113, Sarasota, FL 34243
www.actoday-fl.com
Business overview
AC Today is a team of highly trained and certified HVAC technicians ready to go 24/7. They are locally owned and operated and have been recognized as one of the top 10 HVAC companies in Southwest Florida. They offer AC repair, installation, and maintenance services. Their technicians have an average of 25 years of experience and are committed to providing quality residential AC services. AC Today also offers a Premier Program, which allows homeowners to get a new air conditioning system installed without the large upfront costs.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
93Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Ac Today has an estimated digital health score of 93 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Ac Today provide?
AC Today offers AC repair, installation, and maintenance services. They also offer indoor air purification products and in-duct air filtration systems. Their products and services are designed to help homeowners stay cool and comfortable all year round.
How does Ac Today differentiate its brand identity, and what unique selling points do they use?
Trusted AC Experts: AC Today is a trusted AC expert with over 25 years of experience.
5-Star Customer Rating: AC Today has a 5-star customer rating, indicating their commitment to providing quality service.
Free Estimates: AC Today offers free estimates on new AC systems, making it easy for homeowners to budget for their AC needs.
Financing Available: AC Today offers financing options to make it easier for homeowners to afford a new AC system.
What value proposition does Ac Today offer, and how well do they communicate it through their messaging?
AC Today's unique value proposition is their commitment to providing quality AC services at an affordable price. Their messaging emphasizes their experience, expertise, and customer satisfaction.
What keywords is Ac Today targeting for SEO?
Strong Positive: The content effectively incorporates relevant keywords for SEO, such as "AC Repair Sarasota," "Premier Program," "HVAC Installation," and "Sarasota HVAC Experts." These keywords are prominently placed throughout the text, making it easier for search engines to identify the main topics of the website.
However, an area of improvement is the keyword optimization within the website's headings. The majority of the headings on the page, including the H1 and H2 tags, do not incorporate any relevant keywords. Utilizing keywords in headings can significantly enhance the visibility and relevance of the content to search engines.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business exhibits several SEO strengths. Firstly, it maintains an active blog, which provides valuable content to potential customers and search engines. Secondly, the website employs appropriate headings and meta descriptions, which help search engines understand the content of each page. Thirdly, the website is responsive, ensuring it can be accessed on various devices. Lastly, it utilizes rich snippets and has implemented a robots.txt file and sitemap.xml, catering to search engine crawlability and indexing.
However, the business also has some SEO weaknesses. Google Organic Traffic and Google Ads Traffic are not provided, making it difficult to assess the website's visibility and reach. Additionally, the number of Google Organic Keywords is unavailable, hindering an understanding of the targeted keywords. Finally, information on Google AdWords Cost and Google Ads Keywords is not provided, making it impossible to evaluate the effectiveness of paid advertising campaigns.
How is their online presence, including social media profiles?
The business has established a strong online presence with active Facebook and Instagram pages. These platforms allow for direct engagement with customers and the sharing of updates, promotions, and customer feedback.
However, there are also several areas for improvement. The business lacks a Google My Business listing, which is crucial for local visibility and search rankings. Additionally, the absence of a Nextdoor listing and Pinterest page limits the business's reach to specific demographics and potential customers.
In conclusion, AC Today effectively leverages marketing elements to enhance their online presence and reach potential customers. By integrating relevant keywords into their content and incorporating a strong social media strategy, they cater to the needs of search engines and consumers alike. The business's commitment to providing free estimates, financing options, and a Premier Program further aligns with their unique value proposition of affordable, high-quality AC services. By continuing to optimize their website and online platforms, AC Today can maintain their reputation as a trusted and reliable HVAC provider in Southwest Florida.
