Business overview
Accutech Automotives is a family owned business that has been providing professional automotive repair services for over 50 years. With over 225 combined years of experience and ASE Certified technicians, Accutech has become the choice of many families in the Toledo, Northwood, Oregon and many other Northwest Ohio areas. Accutech provides professional repair and service on virtually all domestic and foreign makes and models of cars, trucks, SUVs, and vans. Their convenient location is 100% computerized utilizing state of the art diagnostic systems and management software including All-Data and Mitchell On-Demand technical information centers, Triad computerized estimating, and Genesis Four networking which links their facilities together.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
51Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Accutech Automotive Sales & Services has an estimated digital health score of 51 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Accutech Automotive Sales & Services provide?
Accutech Automotive offers a wide range of automotive repair services including brake repair, transmission repair, engine repair, diagnostics, auto body, and paint services, belts and hoses replacement, electrical repair, exhaust repair, heating and cooling, lube, oil and filter changes, maintenance services, starting and charging, steering and suspension, and tire services.
How does Accutech Automotive Sales & Services differentiate its brand identity, and what unique selling points do they use?
ASE Certified Technicians: Accutech Automotive employs ASE Certified and Master Technicians.
State of the Art Technology: Accutech Automotive utilizes state of the art diagnostic systems and management software including All-Data and Mitchell On-Demand technical information centers, Triad computerized estimating, and Genesis Four networking.
Family Owned: Accutech Automotive is a family owned business that has been providing professional automotive repair services for over 50 years.
Convenient Location: Accutech Automotive has 1 convenient location in Toledo, Ohio.
What value proposition does Accutech Automotive Sales & Services offer, and how well do they communicate it through their messaging?
Accutech Automotive's unique value proposition is their commitment to providing quality vehicle service to ensure it is operating at its optimum working capacity.
What keywords is Accutech Automotive Sales & Services targeting for SEO?
The website content effectively uses the primary keywords "auto repair" and "automotive," as well as the secondary keywords "brake repair," "engine repair," and "transmission repair." These keywords are repeated throughout the text, making it easier for search engines to identify the website's relevance to these topics.
However, the website could improve its SEO by incorporating relevant keywords in the page titles and meta descriptions, as well as by optimizing the content structure for better crawlability. It would also be beneficial to include local keywords to target potential customers in the Toledo area. By implementing these improvements, the website can increase its visibility and ranking in search engine results pages.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong foundation for SEO due to its responsive website design and the availability of a RobotsTxt file and a SitemapXml. These factors ensure that search engines can easily access and crawl the website's content.
However, the business lacks several crucial SEO elements. There is no blog or headings on the website, which limits its ability to provide valuable content and target specific keywords. Additionally, the business has not optimized its meta descriptions, which are important for providing users with a brief overview of each page and influencing click-through rates. Rich snippets are also missing, which would help the website stand out in search results and provide additional information to users.
How is their online presence, including social media profiles?
This business has a Claimed Listing on Google my business, indicating a strong presence on a widely used search engine. Additionally, they have a Facebook Business Page, which provides a platform for customer engagement and interaction.
However, there are some areas where the business's online presence could be improved. The business lacks a Nextdoor listing, limiting its visibility in local communities. Furthermore, the number of likes on their Facebook page is low, suggesting limited reach and engagement. The absence of an Instagram and Pinterest Page further restricts the business's reach on popular social media platforms.
Accutech Automotive's marketing strategy effectively incorporates various elements, including website optimization with relevant keywords, responsive design, and a claimed Google My Business listing. However, it would benefit from expanding its digital footprint by establishing a blog, optimizing meta descriptions, and utilizing rich snippets. Additionally, the business should consider expanding its social media presence on platforms like Nextdoor, Instagram, and Pinterest to enhance community engagement and reach a wider customer base. By addressing these areas, Accutech Automotive can strengthen its marketing efforts and drive increased visibility and engagement.