Business overview
Action Air Plumbing, Septic & HVAC has been serving Lubbock and surrounding areas for over 35 years. They are known for their 5-Star service and focus on personalized solutions for plumbing, HVAC, and septic services. They are committed to educating their customers and delivering exceptional service with attention to detail.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
69Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Action Air Plumbing and Septic has an estimated digital health score of 69 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Action Air Plumbing and Septic provide?
Action Air Plumbing and Septic offers a wide range of plumbing, HVAC, and septic services for both residential and commercial clients. For plumbing, they specialize in drain cleaning, gas line repair, water heater installation and repair, repiping, water line repair, sewer line repair and replacement, slab leak detection, backflow testing, water quality improvement, and water softener installation. Their HVAC services include AC repair, installation, and maintenance, furnace repair, installation, and maintenance, heat pump installation, indoor air quality solutions, and thermostat installation. Lastly, their septic services include septic pumping, maintenance, repair, site evaluation, and installation.
How does Action Air Plumbing and Septic differentiate its brand identity, and what unique selling points do they use?
Full-Service: Action Air Plumbing and Septic is Lubbock's only full-service septic company, offering a comprehensive range of septic services.
5-Star Service: The company's commitment to exceptional service is reflected in its 5-star ratings and positive customer testimonials.
Family-Owned: Action Air Plumbing and Septic is a family-owned and operated business, emphasizing personalized care and a sense of community.
Trustworthy: The company's long-standing presence in the Lubbock area and its commitment to honesty and reliability have established its reputation as a trustworthy provider.
What value proposition does Action Air Plumbing and Septic offer, and how well do they communicate it through their messaging?
Action Air Plumbing and Septic's unique value proposition lies in its focus on providing 5-Star service to its customers. They prioritize personalized solutions, attention to detail, and customer education to deliver a premier service experience. Their motto, "Redefining Service Excellence," reflects their commitment to going above and beyond for their clients.
What keywords is Action Air Plumbing and Septic targeting for SEO?
The content effectively uses the primary keyword "Lubbock Plumber" throughout the website. The keyword is included in the title tag, H1, and H2 tags, as well as the body of the content. This repetition helps search engines understand the main focus of the page and improves the website's ranking for relevant search queries.
However, the content could benefit from using more secondary keywords related to specific plumbing services. For example, including keywords such as "drain cleaning," "water heater repair," and "sewer line repair" in the content would help search engines understand the full range of plumbing services offered by the business and improve its visibility for these related search terms.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation. It has a blog, headings, optimized meta descriptions, and a mobile-friendly website. It also has a robots.txt file and an XML sitemap, which helps search engines crawl and index the website.
However, the business does not have rich snippets, which can help improve the visibility of its search results. It also does not have any Google AdWords traffic or keywords, which could help it reach a wider audience.
How is their online presence, including social media profiles?
The business has a strong online presence with active Facebook and Instagram pages. This allows for direct engagement with customers and the potential to reach a wide audience through targeted advertising.
However, there are some weaknesses in the business's online presence. The business does not have a Google My Business listing, which is crucial for local search visibility and customer reviews. Additionally, the business does not have a Nextdoor listing, which is a valuable platform for reaching local customers and building community engagement. The lack of a Pinterest page also limits the business's reach on a platform with a focus on visual content and home improvement inspiration.
Action Air Plumbing, Septic & HVAC's marketing strategy effectively combines various elements to enhance its visibility and appeal to potential customers. Their dedication to 5-Star service, full-service offerings, personalized approach, and trustworthy reputation in the Lubbock community sets them apart. The company's use of primary and secondary keywords in its website content and strong online presence on social media helps optimize its digital reach. By addressing areas for improvement, such as incorporating rich snippets, expanding their online presence with Google My Business and Nextdoor listings, and utilizing Pinterest for visual content, Action Air Plumbing, Septic & HVAC can further strengthen its marketing efforts and establish its dominance as Lubbock's premier plumbing, HVAC, and septic services provider.