Business overview
Air Current AC & Heat is a Lennox Premier Dealer founded in Houston in 2004. They are a professional, knowledgeable, and fully trained team committed to finishing the job quickly and correctly 100% of the time. They carry innovative, high-end Lennox® products that will help your HVAC systems deliver efficient and reliable performance to keep your home comfortable all-year round.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
61Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Air Current Ac & Heat, Llc has an estimated digital health score of 61 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Air Current Ac & Heat, Llc provide?
Air Current AC & Heat offers a wide range of HVAC services, including furnace repair, furnace service, and AC installation. They also sell energy-efficient Lennox® products that can help your HVAC systems deliver efficient and reliable performance.
How does Air Current Ac & Heat, Llc differentiate its brand identity, and what unique selling points do they use?
Lennox Premier Dealer: A designation that indicates that Air Current AC & Heat is a top-rated HVAC contractor that meets Lennox's high standards of quality and service.
Innovative, high-end Lennox® products: Air Current AC & Heat carries the latest and greatest Lennox® products that are designed to provide efficient and reliable performance.
What value proposition does Air Current Ac & Heat, Llc offer, and how well do they communicate it through their messaging?
Air Current AC & Heat's brand messaging is focused on providing honest answers and straightforward solutions. They are committed to providing their customers with the best possible experience and making sure that their homes are comfortable all year round.
What keywords is Air Current Ac & Heat, Llc targeting for SEO?
The website content effectively utilizes primary and secondary keywords for SEO. The keywords "furnace repair," "Houston," "HVAC service," and "Lennox" appear prominently throughout the text. By strategically placing these keywords, the website optimizes search visibility and attracts targeted organic traffic.
However, the content would benefit from using more long-tail keywords. Long-tail keywords are more specific and less competitive, making them easier to rank for in search results. Incorporating additional long-tail keywords, such as "furnace repair in southwest Houston" or "affordable Lennox HVAC service," would further enhance the content's SEO performance.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has a strong SEO foundation with a blog, headings, responsive design, RobotsTxt, and SitemapXml. These elements help the business attract organic traffic and improve its visibility in search engine results.
However, the business could benefit from optimizing its Meta descriptions, implementing rich snippets, and conducting keyword research to expand its organic reach. Additionally, the business should consider monitoring its Google AdWords performance, including cost, traffic, and keywords, to optimize its paid advertising strategy.
How is their online presence, including social media profiles?
The business has a limited online presence, with no claimed listing on Google My Business, no presence on Nextdoor, and no business pages on Facebook, Instagram, or Pinterest. This can make it difficult for potential customers to find and connect with the business online.
However, the business does have a Yelp page with 10 reviews, which could help potential customers learn more about the business and make an informed decision about whether to patronize it. Additionally, the business has a website, which provides additional information and contact details.
In conclusion, Air Current AC & Heat effectively leverages marketing elements to establish a strong online presence. Its strategic utilization of keywords (primary and secondary) and employment of SEO techniques (blog, headings, responsive design) enhance its search visibility. The incorporation of long-tail keywords would further optimize its SEO performance. While the business has a decent web presence, expanding its reach through social media platforms and claiming its Google My Business listing would significantly increase its online visibility and customer engagement. By monitoring its paid advertising performance and optimizing its Meta descriptions and rich snippets, the business can maximize its online marketing efforts and reach a wider audience.