Business overview
Founded in 1943, Akron Steel Treating (AST) has been working to provide heat treating and metallurgical services to a variety of industries, including aerospace, tool and die, heavy machinery, medical devices, and automotive. The company has built its reputation on providing high-quality heat treating services and exemplary customer service, and is committed to meeting the needs of its customers on time and with integrity. AST's core values of honesty, integrity, and respect are lived out each and every day with each associate for every job they are entrusted to heat treat.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
61Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Akron Steel Treating Company has an estimated digital health score of 61 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Akron Steel Treating Company provide?
Akron Steel Treating (AST) provides a range of heat treating services to various industries, including aerospace, tool and die, heavy machinery, medical devices, and automotive. AST is known for its high-quality heat treating services and its commitment to meeting the needs of its customers on time and with integrity.
How does Akron Steel Treating Company differentiate its brand identity, and what unique selling points do they use?
Technical Expertise: AST's team of experienced professionals has a deep understanding of heat treating processes and metallurgy, enabling them to provide expert advice and guidance to customers.
Customer-Centric Approach: AST puts the customer first, working closely with them to understand their needs and develop tailored solutions that meet their specific requirements.
Commitment to Quality: AST is committed to delivering the highest quality heat treating services, meeting industry standards and customer expectations.
High-Quality Heat Treating Services: AST is known for providing high-quality heat treating services, using advanced techniques and equipment to ensure the best possible results.
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What value proposition does Akron Steel Treating Company offer, and how well do they communicate it through their messaging?
Akron Steel Treating's brand consistency and messaging focus on highlighting their commitment to providing high-quality heat treating services and exemplary customer service. They emphasize their technical expertise and experience, and their ability to meet the specific needs of their customers. AST's core values of honesty, integrity, and respect are reflected in their interactions with customers and in the quality of their work.
What keywords is Akron Steel Treating Company targeting for SEO?
The website content effectively uses the primary keyword "heat treating" throughout its pages, including in headings, subheadings, and body text. This ensures that the content is well-optimized for search engines looking for information on this topic.
However, the content could be improved by incorporating more secondary keywords related to specific industries served by Akron Steel Treating. For instance, including terms like "aerospace," "tool and die," and "medical devices" in page titles, headings, and body copy would enhance the relevance of the website for users searching for heat treating services within these sectors.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business appears to have a good SEO foundation, with strengths including the presence of a blog, headings, meta description optimization, responsive design, RobotsTxt, and a SitemapXml. These elements help search engines understand the structure and content of the website, increasing its visibility in search results.
However, there are some areas where the business can improve its SEO. The lack of rich snippets, which provide additional information about the website in search results, is a missed opportunity to enhance click-through rates. Additionally, the absence of data on Google AdWords cost, traffic, and keywords makes it difficult to assess the effectiveness of paid advertising campaigns.
How is their online presence, including social media profiles?
The business has a strong online presence by claiming their Google My Business listing. This ensures their business information is easily accessible to potential customers searching on Google.
However, the business's online presence could be further strengthened by establishing a presence on social media platforms such as Facebook, Instagram, and Pinterest. This would allow them to engage with potential customers, build their brand, and drive traffic to their business. Additionally, not having a Facebook or Instagram page limits the business's ability to connect with the large and engaged user base on those platforms.
Akron Steel Treating excels in various marketing elements: delivering high-quality heat treating services, prioritizing customer satisfaction, and employing a customer-centric approach. Its commitment to quality, technical expertise, and industry standards reflects a deep understanding of heat treating processes and metallurgy. The website's primary keyword optimization effectively targets search engines, while secondary keyword inclusion would enhance relevance for specific industries. The blog, use of headings, and meta description optimization contribute to search engine visibility. By exploring rich snippets, Google AdWords, and social media presence, Akron Steel Treating can further strengthen its online marketing strategy and expand its reach to potential customers.