Alan Besco Car & Truck Superstore
62 Dayton Ave, Xenia, OH 45385
www.alanbescosuperstore.com
Business overview
Alan Besco Car and Truck Superstore, a family owned and operated business for over 40 years, specializes in pre-owned vehicles and prides itself on offering customers a better pre-owned buying experience. With one of Southwest Ohio's largest selections of pre-owned vehicles on one lot, customers can be assured of getting the best price on their vehicle. Alan Besco has been recognized as a Master Dealer, a two-time State of Ohio Quality Dealer of the Year winner, and voted #1 in Greene County for the best place to buy a pre-owned vehicle.
Their business comes under the category of Automobile - Dealers.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Alan Besco Car & Truck Superstore has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Alan Besco Car & Truck Superstore provide?
Alan Besco Car and Truck Superstore offers a wide selection of over 125 late model cars, trucks, SUVs, and vans. Many of their vehicles still carry a manufacturer warranty, or one can be purchased separately. They also provide a full range of services, including vehicle service, auto financing, vehicle detailing, and out-of-state vehicle inspections.
How does Alan Besco Car & Truck Superstore differentiate its brand identity, and what unique selling points do they use?
The Pre-Owned Specialist: Alan Besco Car and Truck Superstore specializes in pre-owned vehicles and offers a better pre-owned buying experience.
Family Owned and Operated: The business has been family owned and operated for over 40 years, which contributes to its friendly and professional atmosphere.
Woman-Owned Small Business: The business is owned and operated by sisters Melanie and Stacy, who are dedicated to continuing the legacy of their late father, Alan Besco.
Certified Master Dealer: Alan Besco Car and Truck Superstore has achieved the status of a Certified Master Dealer, indicating their commitment to quality and customer satisfaction.
What value proposition does Alan Besco Car & Truck Superstore offer, and how well do they communicate it through their messaging?
Alan Besco Car and Truck Superstore's unique value proposition is their focus on providing customers with a better pre-owned buying experience. They offer a large selection of pre-owned vehicles, competitive prices, and a friendly and professional staff to assist customers throughout the buying process. Their messaging emphasizes the quality of their vehicles and their commitment to customer satisfaction, as evidenced by their positive customer testimonials.
What keywords is Alan Besco Car & Truck Superstore targeting for SEO?
The website of Alan Besco Cars and Trucks uses relevant keywords such as "pre-owned," "like new," and "used cars" throughout its content. This shows a clear understanding of the target audience and the search terms they are likely to use. The repeated use of these keywords helps the website perform well for related searches.
However, the website could improve its keyword usage by incorporating variations and long-tail keywords. Long-tail keywords are more specific phrases that users might search for. Including these variations can help the website target a wider range of search queries and improve its visibility in search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has optimized its meta descriptions and effectively uses headings, indicating an understanding of on-page SEO principles. The website's responsive design also caters to various devices, ensuring accessibility for potential customers. Additionally, the presence of a sitemap.xml helps search engines efficiently crawl and index the website.
However, the business may benefit from incorporating rich snippets to enhance their search results visibility and credibility. The lack of a blog limits the opportunity to provide valuable content and establish topical authority.
How is their online presence, including social media profiles?
The business has a strong online presence with listings on Google my business and Nextdoor, as well as active social media pages on Facebook and Instagram. The Facebook page has a medium number of likes, indicating a decent following.
However, the business has a weak presence on Instagram with a low number of followers. Additionally, the business is not present on Pinterest, which could be a missed opportunity for reaching a broader audience.
In conclusion, Alan Besco Car and Truck Superstore effectively leverages a variety of marketing elements to enhance its online visibility and customer engagement. Its website optimizes its content for search engines, including relevant keywords and optimized headings. The business maintains a strong online presence on platforms such as Google My Business, Facebook, and Instagram, while also implementing on-page SEO principles to improve its search engine ranking. By incorporating additional marketing strategies, such as variations of long-tail keywords, rich snippets, and an active blog presence, Alan Besco can further strengthen its marketing efforts and attract a wider audience.
