Al's Heating & Cooling Services Inc
657 Reading Rd, Mason, OH 45040
www.alshvac.com
Business overview
Al’s Comfort Technologies was founded in the 1960s and was purchased in 1970 by Robert Smart. Later in 1984, Richard Cox acquired the business. As of June 2021, brothers, Chris (Cox Mechanical) and T.R. Cox purchased the company. Along with the name change to ACT, Al's Comfort Technologies, the company has grown into one of the highest-rated heating and cooling companies in the tristate area.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
46Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Al's Heating & Cooling Services Inc has an estimated digital health score of 46 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Al's Heating & Cooling Services Inc provide?
ACT offers installation, repair, and maintenance services for various HVAC equipment including furnaces, air conditioners, heat pumps, boilers, and water heaters. They also provide indoor air quality products such as humidifiers, thermostats, media filter cabinets, iWave (air ionizer), and REME Halo (air purifier).
How does Al's Heating & Cooling Services Inc differentiate its brand identity, and what unique selling points do they use?
non-commissioned sales: ACT employs non-commissioned sales staff to avoid upselling and provide customers with an honest assessment of their HVAC needs.
customer satisfaction: ACT is committed to providing top-quality service and customer satisfaction, ensuring that their clients receive the best possible experience.
Businesses similar to Al's Heating & Cooling Services Inc
79/100
BuzzScore
77/100
BuzzScore
36/100
BuzzScore
What value proposition does Al's Heating & Cooling Services Inc offer, and how well do they communicate it through their messaging?
ACT's unique value proposition and messaging emphasize their commitment to providing personalized and quality service to each customer. They prioritize customer comfort and satisfaction by offering 24/7 emergency service, individualized HVAC solutions, and a non-commission-based approach to ensure honest recommendations.
What keywords is Al's Heating & Cooling Services Inc targeting for SEO?
The content effectively utilizes the primary keywords "24 HOUR EMERGENCY SERVICE," "HVAC," "heating," and "cooling" in various forms throughout the text. These keywords are relevant to the business's services, making them essential for search engine optimization.
However, there's room for improvement in incorporating the secondary keywords more strategically. For instance, "air conditioning," "water heaters," and "ductless mini splits" are mentioned only a few times, and their usage could be enhanced to better target specific search queries related to these services. A more balanced distribution of these keywords would strengthen the content's relevance and improve its ranking for a wider range of search terms.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has a responsive website, which is crucial for SEO in today's mobile-first world. Additionally, it has properly implemented headings and a RobotsTxt file, which helps search engines crawl and index its content effectively. The presence of a SitemapXml file further assists search engines in discovering all the important pages on the website.
However, the business could improve its SEO by adding a blog to its website and optimizing its meta descriptions. Rich snippets would also be beneficial in making the website's search results more visually appealing and informative.
How is their online presence, including social media profiles?
The online presence of the business is quite strong, starting with a claimed Google my business and a Nextdoor listing. These are crucial for local SEO and community engagement. The business also has a Facebook business page, which is another positive sign.
However, the business's social media presence is lacking. While they have a Facebook page, their likes are low, indicating a limited reach. Additionally, they are not present on Instagram or Pinterest, which are important platforms for certain industries and demographics. The absence of these platforms may limit the business's ability to engage with a wider audience and build a strong online community.
ACT's marketing strategy encompasses various elements that contribute to its success. The emphasis on non-commissioned sales ensures honest recommendations and customer trust. Its focus on customer satisfaction drives a high-quality service experience. ACT's unique value proposition and consistent messaging across platforms highlight its commitment to personalized and quality service. The presence on Google My Business, Nextdoor, and Facebook is valuable for local SEO and community engagement. However, expanding to additional social media platforms, such as Instagram and Pinterest, would enhance ACT's online presence and enable it to reach a broader audience.
