American Geothermal Systems
8650 Spicewood Springs Rd. STE 145 PMB 571, Austin, TX 78759
www.amgeosystems.com
Business overview
American Geothermal Systems, founded in 2004, is a full-service geothermal heating and cooling system installer. With over 25 years of experience in the geothermal industry, they serve residential and commercial customers throughout Austin and the surrounding areas. American Geothermal Systems is a true pioneer in the geothermal industry with two patents and extensive expertise in designing and installing geothermal systems for various structures. They incorporate advanced software and consider the latest technologies to create ultra-energy-efficient systems. American Geothermal Systems matches the HVAC system to the thermal envelope, resulting in an exceptionally efficient and cost-effective solution.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
48Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
American Geothermal Systems has an estimated digital health score of 48 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does American Geothermal Systems provide?
American Geothermal Systems offers geothermal heating and cooling systems for residential and commercial buildings. Their services include geothermal lake loops, duct design, custom grills, zone control systems, electronic air cleaning systems, and geothermal pool heating systems. They carry the entire line of Bosch & Florida Heat Pumps for Commercial and Residential Water to Air and Water to Water heat pumps in various sizes.
How does American Geothermal Systems differentiate its brand identity, and what unique selling points do they use?
Geothermal Heating and Cooling Systems: American Geothermal Systems specializes in geothermal heating and cooling systems, providing eco-friendly and energy-efficient solutions for homes and businesses.
25+ Years of Experience: With over 25 years of experience, American Geothermal Systems brings a wealth of knowledge and expertise to their projects, ensuring optimal system design and performance.
What value proposition does American Geothermal Systems offer, and how well do they communicate it through their messaging?
American Geothermal Systems emphasizes its commitment to providing the most cost-efficient and eco-friendly way of heating and cooling premises. They highlight the long lifespan of their systems and the potential savings of up to 66% on energy costs. Their messaging focuses on sustainability, energy efficiency, and cost savings.
What keywords is American Geothermal Systems targeting for SEO?
The content effectively uses "geothermal heating and cooling systems" as a primary keyword throughout the text, ensuring search engines can easily identify the core topic of the website. Additionally, it incorporates relevant secondary keywords such as "Bosch Contractor," "residential," and "commercial," targeting specific segments of the audience searching for these services.
However, the content could improve its SEO by strategically placing keywords in headings and subheadings. The use of heading tags (H1, H2, H3, etc.) helps search engines understand the hierarchy and structure of the content, making it easier for them to determine which keywords are most important. Optimizing these tags with relevant keywords can significantly boost the website's visibility for targeted search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The website has good SEO strengths in its mobile responsiveness, which enhances user experience and accessibility across various devices. This responsiveness ensures the website performs well on search engine result pages (SERPs) and improves its visibility in mobile search.
However, the website lacks several crucial SEO elements. It does not have a blog, which is a valuable asset for content marketing and establishing thought leadership. The absence of headings, meta description optimization, rich snippets, RobotsTxt, and SitemapXml hinders the website's ability to provide clear and relevant information to search engines and users. These missing elements limit the website's visibility and organic traffic potential.
How is their online presence, including social media profiles?
The business has a strong online presence through its active Facebook Business Page, which is likely to reach a large audience. Although the business does not have a Google my business Claimed Listing this is not common practice with small business owners.
However, the business is not listed on Nextdoor, Instagram, or Pinterest, which could potentially limit its reach to customers who use these platforms. Additionally, the Facebook Business Page has medium followers, indicating that there is an opportunity for growth and engagement.
American Geothermal Systems effectively incorporates marketing elements to enhance its online presence. By optimizing keywords in the content and utilizing mobile responsiveness, the website ensures visibility in search results. The full range of geothermal heating and cooling services, including custom designs and energy-efficient solutions, caters to both residential and commercial customers. However, to further strengthen its marketing strategy, the brand should consider expanding its social media presence on platforms like Instagram, Pinterest, and Nextdoor, establishing a blog for content marketing, and optimizing website elements such as headings, meta descriptions, and rich snippets to maximize its SEO potential.
