Business overview
American Heattek Corp., founded in 1990, is a commercial and industrial HVAC and building automation company. They specialize in maximizing sustainability, operational efficiency, comfort, and security in new or existing commercial, industrial, and institutional buildings. American Heattek has a team of trained technicians and is a certified Honeywell building control ACS contractor. They offer services such as HVAC-R system maintenance, replacement, and installation, retrofits, and recommissioning.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
38Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
American Heattek Corporation has an estimated digital health score of 38 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does American Heattek Corporation provide?
American Heattek Corp. offers a range of HVAC and building automation services, including:
- HVAC-R system maintenance, replacement, and installation
- Retrofits and recommissioning
- Building automation for new construction
How does American Heattek Corporation differentiate its brand identity, and what unique selling points do they use?
Honeywell Certified: American Heattek's partnership with Honeywell as a certified building control ACS contractor.
Intelligent Systems: American Heattek's approach to HVAC and building automation systems that prioritize intelligence, efficiency, and cost savings.
Intelligent Savings: American Heattek's focus on helping clients reduce energy consumption and operating expenses.
Intelligent Service: American Heattek's commitment to providing reliable and responsive service to clients.
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What value proposition does American Heattek Corporation offer, and how well do they communicate it through their messaging?
American Heattek's messaging emphasizes their commitment to efficiency, sustainability, and cost reduction. They position themselves as a trusted partner for clients looking to improve the performance and reduce the operating expenses of their buildings.
What keywords is American Heattek Corporation targeting for SEO?
Strong positive: The content effectively utilizes the primary keyword "HVAC" throughout the pages, ensuring that it is easily indexed by search engines and making the website more visible to potential customers searching for HVAC services.
However, the content could benefit from including more long-tail keywords related to the specific services offered by American Heattek, such as "HVAC maintenance," "building automation," and "energy efficiency." Incorporating these specific terms would enhance the search relevance of the website and attract a more targeted audience.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The company has optimized its website using headings to improve readability. The presence of a RobotsTxt file ensures search engines can understand how to crawl and index the website.
However, the website lacks several important SEO elements. The absence of a blog limits the creation of fresh content, which is crucial for enhancing organic visibility. Meta description optimization is missing, which prevents search engines from displaying compelling descriptions in search results. The website's lack of responsiveness may hinder user experience on mobile devices. Additionally, the absence of rich snippets and a sitemap XML file deprives the website of structured data markups, which could improve its visibility and engagement in search results.
How is their online presence, including social media profiles?
The business has a presence on Facebook but lacks a claimed Google My Business listing and a Nextdoor listing. This indicates a limited online reach and potential visibility to local customers. However, the existence of a Facebook business page is a positive step towards establishing an online presence.
However, the Facebook page's low number of likes suggests limited engagement with potential customers. The absence of an Instagram page and a Pinterest page further restricts the business's visibility and reach on popular social media platforms. This indicates a need for a more comprehensive social media strategy to increase online visibility and engagement.
In summary, American Heattek Corp. boasts a comprehensive range of HVAC and building automation services, leveraging intelligent systems, efficient practices, and cost-saving measures. As a Honeywell-certified contractor, their dedication to quality and sustainability is evident. The company's commitment to efficiency, sustainability, and cost reduction is effectively conveyed through their brand messaging, ensuring they are recognized as a trusted partner for optimizing building performance and minimizing operating expenses. By incorporating specific long-tail keywords, enhancing their website with SEO elements, and expanding their social media presence, American Heattek can further amplify their visibility and engagement with target audiences.