Business overview
Since 1975, American Hermetics Of Orlando has been selling and repairing used/rebuilt commercial air conditioning and refrigeration compressors to businesses in South Florida & around the world.
Alex Fernandez Sr. created Amercian Hermetics Of Orlando & has been providing compressors to customers for over 45 years and counting. Now, son Alex Fernandez Jr., continues to curate new clients around the world, service the large established client base, as well as keeping a pulse on modernizing & revolutionizing the rebuild compressor industry.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
41Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
American Hermetics Of Miami has an estimated digital health score of 41 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does American Hermetics Of Miami provide?
American Hermetics Of Orlando offers a broad array of makes and models of air conditioning and refrigeration compressors from all the major brands such as Carrier, Carlyle, Copeland, Trane & York.
How does American Hermetics Of Miami differentiate its brand identity, and what unique selling points do they use?
Family-owned & operated business: The business is family-owned and operated, which is a key part of their brand identity.
Experienced engineers: The compressors are rebuilt by trusted and experienced engineers to ensure they can provide cooling air to restaurants or commercial buildings.
Largest suppliers of rebuilt air conditioning and refrigeration compressors: They are one of the largest suppliers of rebuilt air conditioning and refrigeration compressors in the United States.
Excellent customer service and affordable prices: They are known for their excellent customer service and affordable prices.
What value proposition does American Hermetics Of Miami offer, and how well do they communicate it through their messaging?
American Hermetics Of Orlando's unique value proposition is their dedication, integrity, and high work ethics. They strive to keep their aisles well-stocked to ensure that customers will get what they require every time.
What keywords is American Hermetics Of Miami targeting for SEO?
Positively, the content effectively uses the primary and secondary keywords throughout the website pages. For instance, terms like "compressors," "refrigeration compressors," and "air conditioner compressors" are repeated strategically in page titles, headers, and body text, making it easy for search engines to identify the site's relevance to these topics.
However, an area for improvement lies in the usage of location-based keywords. While the content mentions serving customers in South Florida and Orlando, it could benefit from incorporating more specific location keywords such as "Miami compressor repair" or "Orlando compressor suppliers" to enhance its visibility in local search results. This would allow the website to target potential customers searching for compressor-related services in these areas, increasing its chances of being discovered by local audiences.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has strong SEO attributes by optimizing its Meta Description, ensuring a responsive website, and effectively using headings. These measures enhance the visibility and relevance of the website in search results. Additionally, the utilization of rich snippets would further improve the website's ability to stand out in SERPs.
However, the lack of a blog, absence of a RobotsTxt file, and failure to implement a SitemapXml hinder the website's SEO performance. These elements are crucial for improving crawling efficiency, providing search engines with valuable information about the website's structure, and establishing a clear path for indexing.
How is their online presence, including social media profiles?
Strengths: The business has not claimed its Google My Business listing, has no presence on Nextdoor, and has no Facebook Business Page. This indicates that the business has not yet established a strong online presence.
However, weaknesses: The business does have an Instagram page with a low to medium number of followers, suggesting that it has some level of social media presence. The business also has a Pinterest page, but it has a low number of followers, indicating that it is not actively engaging with this platform.
In conclusion, American Hermetics Of Orlando effectively employs targeted keywords and optimizes its website for search engine visibility. However, incorporating location-based keywords can enhance local search results. While the business exhibits strong SEO attributes, opportunities for improvement include implementing a blog, RobotsTxt file, and SitemapXml to enhance crawling and indexing. Strengthening the online presence through Google My Business, Nextdoor, and Facebook Business Page would also benefit the business's marketing efforts.