Artino Ford
55 Cleveland Rd E, Huron, OH 44839
www.artinofordinc.com
Business overview
Valley Ford of Huron is a family-owned business that has been a part of the Huron community since 1964. The dealership prides itself on building quality relationships with their customers, who they see as part of their family. Their mission is to provide excellent products and services, and create a highly-motivated and supportive work environment for employees. They believe this philosophy has played a big part in helping them stand the test of time.
Their business comes under the category of Automobile - Dealers.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Artino Ford has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Artino Ford provide?
Valley Ford of Huron offers a wide selection of new and used Ford vehicles, including trucks, SUVs, and sedans. They also provide financing options and expert auto service, including maintenance, repairs, and parts.
How does Artino Ford differentiate its brand identity, and what unique selling points do they use?
Employee Satisfaction: They value their employees and provide an atmosphere that encourages teamwork, integrity, and excellence.
Ongoing Improvement: Valley Ford believes in constant improvement and provides opportunities for professional and organizational growth.
Financial Performance: The dealership focuses on profitability to ensure long-term market leadership.
Customer Enthusiasm: Valley Ford's priority is to ensure that customers are enthusiastic about their experience.
Market Penetration: They aim to continuously improve their sales, service, and operations to maintain market leadership.
What value proposition does Artino Ford offer, and how well do they communicate it through their messaging?
Valley Ford of Huron's brand messaging emphasizes their commitment to customer satisfaction, employee well-being, and community involvement. They believe in treating customers like family and providing a hassle-free car-buying experience. The dealership also values open communication, teamwork, and ongoing improvement.
What keywords is Artino Ford targeting for SEO?
The website uses various keywords related to Ford vehicles, such as "Ford dealership," "new vehicles," "used vehicles," "service and repairs," and "finance options." These keywords are placed throughout the content, including page titles, headings, and body copy, which helps search engines understand the site's focus and rank it accordingly.
However, the website could benefit from incorporating more specific keywords and long-tail keyword phrases that target specific customer queries. For example, adding keywords like "Ford F-150 service in Huron, OH," "used Ford Escape for sale Huron," or "Ford dealership near me" would make the content more relevant to searchers looking for those specific products or services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with a responsive website, rich snippets, and a robots.txt and Sitemap XML file. These elements enhance user experience and search engine visibility. Additionally, the presence of a blog suggests regular content creation, which can attract organic traffic and boost keyword rankings.
However, the business does not optimize its meta descriptions, leaving a potential area for improvement. Additionally, the absence of headings in the website's text structure may hinder search engines from identifying the most important sections of the content. These issues could limit the website's visibility in search results pages and its ability to attract organic traffic.
How is their online presence, including social media profiles?
Strengths: The business has a presence on Instagram, which is a popular social media platform with a significant user base. This provides an opportunity to reach a large audience and engage with potential customers.
However, the business has no presence on Google My Business, Nextdoor, Facebook, or Pinterest. This limits the business's online visibility and makes it harder for potential customers to find the business online. Additionally, the business's Instagram page has a low number of followers, which limits its reach and impact.
In conclusion, Valley Ford of Huron effectively utilizes its website with responsive design, rich snippets, robots.txt, and Sitemap XML for SEO optimization. By incorporating specific keywords and long-tail phrases, it can further enhance its search visibility. The dealership's brand messaging emphasizes customer satisfaction, employee well-being, and community involvement. Social media presence on Instagram provides an opportunity for audience engagement, but expanding to other platforms like Google My Business, Nextdoor, Facebook, and Pinterest could amplify its online visibility. With continued optimization, Valley Ford of Huron can establish a strong digital presence aligned with its marketing goals of customer enthusiasm, employee satisfaction, market penetration, and ongoing improvement.
