Baxter Plumbing & Heating Inc
50 E Academy St, Hughesville, PA 17737
www.baxterplumbingheating.com
Business overview
Baxter Plumbing & Heating Inc was founded in 1977 and has been a family-owned and operated business that has served the greater Williamsport, PA area for over 40 years. Their services include plumbing, heating, air conditioning, and well services for residential customers. They prioritize staying up-to-date with the latest products and procedures, as well as licensing requirements, to ensure that their team is expertly informed on all of the products they offer. They are committed to providing professional, knowledgeable, and affordable services, with a focus on customer satisfaction. Baxter Plumbing & Heating Inc is known for its quick response times, emergency services, and use of high-quality products and materials.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
56Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Baxter Plumbing & Heating Inc has an estimated digital health score of 56 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Baxter Plumbing & Heating Inc provide?
Baxter Plumbing & Heating Inc offers a wide range of plumbing, heating, and air conditioning services for residential customers. Their plumbing services include drain unclogging, well pump repair and replacement, pipe cutting and threading, sheet metal fabrication, and sewer line cleaning. They also provide water heater sales, installation, and service for oil, natural gas, and liquid propane models. Additionally, they offer water conditioning system sales, installation, and service from Master Water Conditioning Corp. Their heating and air conditioning services include sales, installation, repair, and maintenance for all residential systems, including heat pumps, furnaces, boilers, and central and ductless air conditioning systems. They are a member of the Goulds Professional Dealers Association and use top-tier products from brands like Bradford White and more.
How does Baxter Plumbing & Heating Inc differentiate its brand identity, and what unique selling points do they use?
Family-owned and operated: Baxter Plumbing & Heating Inc has been a family business since its inception, with the tradition of plumbing, heating, and cooling services being passed down through generations.
Long-standing expertise: With over 40 years of experience, Baxter Plumbing & Heating Inc has established a reputation for expertise and reliability in the greater Williamsport area.
Comprehensive services: They offer a wide range of services, including plumbing, heating, air conditioning, and well services, providing a one-stop solution for residential customers.
Commitment to quality: Baxter Plumbing & Heating Inc emphasizes the use of high-quality products and materials, as well as ongoing training for their technicians, to ensure the best possible results for their customers.
What value proposition does Baxter Plumbing & Heating Inc offer, and how well do they communicate it through their messaging?
Baxter Plumbing & Heating Inc's messaging consistently emphasizes their commitment to providing professional, knowledgeable, and affordable services. They highlight their quick response times, emergency services, and use of high-quality products and materials. They also emphasize the experience and expertise of their technicians, who are master licensed plumbers and qualified heating and air conditioning contractors.
What keywords is Baxter Plumbing & Heating Inc targeting for SEO?
Strong Positive: The website content effectively utilizes primary and secondary keywords for SEO optimization. Keywords like "plumbing," "heating," "cooling," and "Williamsport" are strategically placed throughout the website, making it more visible to potential customers searching for these services.
However, the website could improve its keyword density and relevance in certain areas. The content sometimes includes irrelevant keywords or phrases that do not enhance its visibility for targeted searches. Additionally, some pages lack specific keywords that could increase their relevance to potential customers seeking particular services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with headings, RobotsTxt, and SitemapXml in place. It also has a responsive website, ensuring a good user experience on different devices.
However, the business could improve its SEO efforts by adding a blog to provide valuable content to customers. Additionally, optimizing meta descriptions would help improve click-through rates from search results.
How is their online presence, including social media profiles?
The business has a presence on Facebook, which is a key platform for connecting with customers. This strength can be leveraged to build a strong online community and promote products or services.
However, the business does not have a Google My Business listing, which can limit its visibility in local search results. Additionally, the lack of presence on other social media platforms like Instagram and Pinterest may restrict the business's reach and engagement potential. The absence of a Nextdoor listing further limits the business's local visibility and networking opportunities.
In conclusion, Baxter Plumbing & Heating Inc's marketing strategy effectively addresses various elements, including product and service offerings, brand messaging, SEO optimization, and online presence. Their focus on providing comprehensive services, highlighting expertise, and emphasizing quality is consistent throughout their marketing materials. Additionally, the use of keywords for SEO optimization and social media presence on Facebook contribute to their visibility and reach. To enhance their SEO efforts, they could consider adding a blog and optimizing meta descriptions. Expanding their presence to platforms like Google My Business and other social media channels would further strengthen their online presence and community engagement.
