Big Fish Ac & Heating, Llc
3446 Highway 69 S, Lumberton, TX 77657
www.bigfishac.com
Business overview
Big Fish Cooling & Heating is a family run business that prides itself on being the number 1 choice for heating and air conditioning in Lumberton, TX. They have built and continue to grow a strong reputation for quality work, great products, and unmatched service. They achieve this, as they are small enough to allow the owner to oversee all jobs to provide the close care and attention to each job that it deserves. This has lead Big Fish Cooling & Heating to receive several awards and certifications including a BBB A+ rating and Energy Star certification.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Big Fish Ac & Heating, Llc has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Big Fish Ac & Heating, Llc provide?
They provide heating, cooling, and indoor air quality services and products. They are a full service HVAC company offering services such as repairs, installations, replacements, maintenance and commercial HVAC. They primarily sell and service Amana and Daikin brands however they are able to service all makes and models.
How does Big Fish Ac & Heating, Llc differentiate its brand identity, and what unique selling points do they use?
Family Values: Their family values are evident in the way they treat their customers and it is reflected in their fair and honest pricing, unparalleled service, and community support.
Not Your Typical HVAC Company: They believe this sets them apart from other HVAC companies in the area.
Honest and Dependable: These are core values that drive the work and interactions of Big Fish Cooling & Heating employees.
What value proposition does Big Fish Ac & Heating, Llc offer, and how well do they communicate it through their messaging?
Big Fish Cooling & Heating focuses on honesty and reliability. Their family and Christian values shine through in all they do. They are passionate about serving their customers and the community in a professional, friendly, and timely manner.
What keywords is Big Fish Ac & Heating, Llc targeting for SEO?
The website effectively utilizes the primary keyword "Big Fish Cooling & Heating" and secondary keyword "HVAC" throughout its content, including the homepage, about us, and service pages. This optimization improves the site's relevance and visibility for these target search terms.
However, the website could further enhance its SEO performance by incorporating additional relevant keywords and long-tail phrases throughout the content. Including keywords specific to the services offered, such as "AC repair," "heating installation," and "indoor air quality," would expand the site's reach and improve its rankings for a broader range of search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized meta descriptions, headings, and a responsive website. Additionally, the presence of a blog and robots.txt file further enhances its SEO visibility.
However, the absence of rich snippets, which provide additional information in search results, represents a potential weakness. Without rich snippets, the business may miss out on opportunities to improve its search engine visibility and engagement.
How is their online presence, including social media profiles?
The business has a strong online presence on Instagram, with a medium following of between 1,000 and 5,000 followers. This platform provides a valuable opportunity for the business to connect with potential customers and showcase its products or services.
However, the business is lacking in other areas of its online presence. It does not have claimed listings on Google My Business or Nextdoor, which could limit its visibility in local search results. Additionally, it does not have a Facebook Business Page or a Pinterest Page, which are popular platforms for businesses to engage with customers and build brand awareness.
Big Fish Cooling & Heating's marketing strategy emphasizes honesty and reliability, which resonate with their family values. Their brand messaging consistently conveys these principles through various channels such as their website, social media, and customer service interactions. Additionally, their SEO optimization targets specific keywords and phrases related to their HVAC services to enhance their visibility in search results. By leveraging these marketing elements, Big Fish Cooling & Heating effectively builds brand awareness, establishes trust, and fosters long-term customer relationships.
