Black Horse Motors Llc
5859 Wales Ave NW, Massillon, OH 44646
www.bhmohio.com
Business overview
Welcome to Black Horse Motors LLC , Your MASSILLON dealer. We are recognized for our quality, reliability, value, and customer satisfaction in both sales and service. Our clients have high expectations for their vehicles and equally high expectations about the dealership professionals who serve them. Phil helped me locate and purchase a 1981 FJ40. I'm not an expert in classic cars, so it gave me great peace of mind having Phil look over the car and make sure I was making a solid investment. On top of that, he helped negotiate the price to make it an even better deal. Looking forward to working with him again in the future! Andrew Eggeman
Their business comes under the category of Automobile - Dealers.
BuzzScore
56Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Black Horse Motors Llc has an estimated digital health score of 56 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Black Horse Motors Llc provide?
We offer used cars with one owner and documented receipts of all maintenance done. Our vehicles have high mileage and come in various models and makes. We aim for a low-pressure buying experience and work with potential customers to help them find the right car at the right price.
How does Black Horse Motors Llc differentiate its brand identity, and what unique selling points do they use?
Black Horse Motors LLC: A highly recognized and reliable car dealership that specializes in used cars from various popular makes. They prioritize customer satisfaction and offer a hassle-free buying experience.
What value proposition does Black Horse Motors Llc offer, and how well do they communicate it through their messaging?
We aim to deliver luxurious vehicles at affordable prices. You can browse our extensive inventory and find the perfect car, whether it's a classic or a modern marvel.
What keywords is Black Horse Motors Llc targeting for SEO?
The website effectively utilizes keywords in its content, including terms like "luxury," "affordability," "Black Horse Motors," and various car makes and models. These keywords are incorporated naturally throughout the text, contributing to the page's SEO optimization.
However, the website could improve its keyword usage by incorporating these terms into headings and meta tags. By optimizing these elements, the website can further enhance its visibility in search engine results pages (SERPs) and drive more organic traffic to its site.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized meta descriptions and headings. It also ensures accessibility with a responsive website and provides guidance to search engines with a robots.txt file and a sitemap.xml.
However, the business could improve its SEO by incorporating a blog to provide valuable content that attracts organic traffic. Additionally, implementing rich snippets can enhance the appearance of search results, making the business stand out and potentially leading to increased click-through rates.
How is their online presence, including social media profiles?
The business has a strong online presence with claimed Google My Business and Facebook Business Pages, indicating that customers can easily find them. Additionally, their presence on Instagram further enhances their visibility on social media.
However, their low Instagram followers and lack of presence on Nextdoor and Pinterest present areas for improvement. To strengthen their online presence, they should actively engage on Instagram to increase their follower base. Establishing a presence on Nextdoor would allow them to connect with nearby potential customers, while a Pinterest page could help showcase their products or services in a visually appealing format.
In conclusion, Black Horse Motors LLC's website effectively utilizes keywords in its content, but could enhance their SEO by incorporating them into headings and meta tags. Their strong SEO foundation can be further improved through the addition of a blog and implementation of rich snippets. By optimizing their marketing elements, from SEO optimization to social media presence, Black Horse Motors LLC can enhance their online visibility, attract potential customers, and drive their business towards greater success.
