Black Jack Air & Mechanical
1550 Global Ct, Sarasota, FL 34240
www.blackjackair.com
Business overview
BlackJack commenced in 2009 to build a company reflective of the vision and personality of its founders, who have over 25 years of HVAC field experience and 60 years of generational bloodline in the industry. They have a laser focus on HVAC and treat their clientele as if the project were their own. BlackJack's goal is to provide a cost-effective solution to a comfortable indoor living environment. They serve both commercial and residential clients, offering services like commercial construction, commercial replacements, and commercial maintenance contracts.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
44Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Black Jack Air & Mechanical has an estimated digital health score of 44 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Black Jack Air & Mechanical provide?
BlackJack Air & Mechanical offers both commercial and residential HVAC services. Their commercial construction division assists in design, budgeting, and proposals for projects ranging from 20-story buildings to hotels and medical facilities. They also provide commercial replacements of A/C and mechanical equipment across the state of Florida, ensuring no roof leaks during installation. For residential clients, they offer annual maintenance contracts and replacements, prioritizing personalized service and simplifying the process.
How does Black Jack Air & Mechanical differentiate its brand identity, and what unique selling points do they use?
Don't Gamble With Quality: The company's motto, which emphasizes their commitment to quality work and customer satisfaction.
1247 Clients Worked With: Demonstrates their extensive experience and successful track record in the industry.
634 Commercial Construction Projects: Highlights their expertise in commercial construction and their ability to handle large-scale projects.
12 Years Serving You: Indicates the company's longevity and stability in the market.
What value proposition does Black Jack Air & Mechanical offer, and how well do they communicate it through their messaging?
BlackJack Air & Mechanical stands by its quality work and is dedicated to being the most knowledgeable, well-respected, and forward-thinking mechanical and air conditioning company in Florida. They believe in providing maximum performance for their clients and controlling the cost of operating their buildings through expert project management, energy-efficient design, and ongoing support.
What keywords is Black Jack Air & Mechanical targeting for SEO?
The content uses the primary keyword "HVAC" and variations like "air conditioning" and "mechanical" throughout the text. This helps the website rank for relevant search queries.
However, the secondary keyword "Sarasota" is mentioned only once in the footer. Including this keyword more prominently in the page content, such as in subheadings or body paragraphs, would enhance the website's local SEO performance.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The website showcases its strength in technical optimization by implementing responsive design, ensuring the website's accessibility across various devices. Additionally, the business has established a sitemap and robots.txt file, facilitating effective crawling and indexing by search engines, which is crucial for SEO visibility.
However, the website lacks essential on-page SEO elements that could significantly hinder its organic performance. It does not incorporate blog content, hindering the creation of valuable content for users and limiting its ability to rank for long-tail keywords. Moreover, the absence of headings, meta description optimization, and rich snippets diminishes the website's visibility in search results, making it less appealing to users and search engines alike.
How is their online presence, including social media profiles?
The business has an Instagram page, which is a valuable social media platform for reaching potential customers. By having a presence on Instagram, the business can share photos and videos of their products or services, connect with followers, and promote their brand.
However, the business does not have a complete online presence. They do not have a Google My Business listing, a Nextdoor listing, or a Facebook Business Page. This limits their visibility online and makes it difficult for potential customers to find them. Additionally, they do not have a Pinterest Page, which is another popular social media platform that could be used to reach potential customers.
BlackJack Air & Mechanical effectively utilizes various marketing elements to establish a strong brand identity. They emphasize quality through their motto and showcase their expertise with statistics on completed projects and years in service. Their commitment to customer satisfaction is evident in their personalized services and simplified processes. By leveraging social media platforms like Instagram, they connect with potential clients. However, expanding their online presence to include Google My Business, Facebook, Nextdoor, and Pinterest would enhance their visibility and reach. By optimizing their website with relevant keywords, including blog content, and improving on-page SEO elements, BlackJack Air & Mechanical can further strengthen their marketing strategy and drive organic growth.
