Business overview
Since 1959, Boilers, Controls & Equipment has been a leading distributor of commercial & industrial heating and process equipment. They provide many replacement items, as well as complete product lines of all boiler and system accessories. Their staff has a wide range of skills, including (but not limited to) engineering, technical assistance, shop service, and computer/CAD.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
54Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Boilers Controls & Equipment, Inc. has an estimated digital health score of 54 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Boilers Controls & Equipment, Inc. provide?
Boilers, Controls & Equipment offers pump repair and rebuilding, water treatment, and consulting services. They are one of the largest distributors of commercial & industrial heating and process equipment in the Toledo area.
How does Boilers Controls & Equipment, Inc. differentiate its brand identity, and what unique selling points do they use?
Wide range of skills: Their staff has a diverse range of skills, including engineering, technical assistance, and computer/CAD, which allows them to address various customer needs.
Since 1959: The business was started in 1959, indicating a long-standing presence in the industry.
Leading distributor: They are a leading distributor of commercial and industrial heating and process equipment, suggesting a strong market position.
Businesses similar to Boilers Controls & Equipment, Inc.
79/100
BuzzScore
77/100
BuzzScore
43/100
BuzzScore
What value proposition does Boilers Controls & Equipment, Inc. offer, and how well do they communicate it through their messaging?
The website consistently emphasizes their long-standing presence (Since 1959) and wide range of skills and services. Their unique value proposition lies in providing custom-tailored solutions to meet specific customer requirements.
What keywords is Boilers Controls & Equipment, Inc. targeting for SEO?
The content uses "pump repair" multiple times, which is an important keyword phrase for businesses offering pump repair services. Additionally, it includes "water treatment" several times in relation to services and "pumps" and "boilers" in the product lines sections, which are relevant keywords.
However, the content could benefit from more strategic keyword placement throughout the text. For example, "pump repair" could be used as a subheading in the Services section, and "water treatment" could be used as a section title instead of a subtitle. Additionally, the content could include more specific keywords such as "commercial" and "industrial" in relation to pumps and boilers to better target potential customers searching for those products or services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings and meta descriptions. The website's responsiveness and RobotsTxt & SitemapXml presence further enhance its visibility in search results.
However, the business lacks a blog, which limits its content marketing opportunities. The absence of rich snippets may also hinder its ability to showcase additional information in search results. Additionally, the lack of data on Google Ads and organic traffic makes it difficult to assess the website's visibility and competitive position.
How is their online presence, including social media profiles?
The business has a claimed listing on Google My Business, which is crucial for local visibility and customer engagement. This presence on Google ensures that relevant information about the business, such as contact details and operating hours, is readily accessible to potential customers.
However, certain aspects of the business's online presence require attention. The absence of a Facebook Business Page and social media accounts on Instagram and Pinterest limits the business's reach and engagement with potential customers. Additionally, the lack of available data on Facebook page likes and Instagram followers makes it challenging to assess the business's social media performance and potential audience.
In conclusion, Boilers, Controls & Equipment effectively leverages its long-standing experience, wide range of skills, and custom-tailored solutions for marketing success. The website's focus on pump repair and water treatment highlights their specialization, while comprehensive SEO optimization, including headings and meta descriptions, improves their visibility. The business's claimed Google My Business listing enhances local presence and customer engagement. However, to enhance their digital marketing efforts further, the addition of a blog for valuable content, strategic keyword placement throughout the website, and an active presence on social media platforms such as Facebook and Instagram would be beneficial. By implementing these recommendations, Boilers, Controls & Equipment can improve their overall marketing strategy and effectively reach their target audience.