Business overview

Brazda's Heating & Refrigeration was established in 1999 by John Brazda in his garage. With dedication and hard work, Brazda's has grown to serve the Upper Peninsula with multiple experienced technicians. Their goal is 100% customer satisfaction and strive to be the best.

Brazda's Heating & Refrigeration was established in 1999 by John Brazda in his garage. With dedication and hard work, Brazda's has grown to serve the Upper Peninsula with multiple experienced technicians. Their goal is 100% customer satisfaction and strive to be the best.

Their business comes under the category of Heating, Ventilation & Air Conditioning.

BuzzScore

52

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Brazda's Heating & Refrigeration has an estimated digital health score of 52 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Brazda's Heating & Refrigeration provide?

Brazda's offers a wide range of heating and refrigeration products and services, including furnace installation and repair, ductwork installation and sizing, boiler installation and repair, fireplace installation and repair, ice machine installation and repair, and 24/7 emergency services.

Brazda's offers a wide range of heating and refrigeration products and services, including furnace installation and repair, ductwork installation and sizing, boiler installation and repair, fireplace installation and repair, ice machine installation and repair, and 24/7 emergency services.

How does Brazda's Heating & Refrigeration differentiate its brand identity, and what unique selling points do they use?

What value proposition does Brazda's Heating & Refrigeration offer, and how well do they communicate it through their messaging?

Brazda's Heating & Refrigeration stands for quality, customer satisfaction, and energy efficiency. They are committed to providing the best possible service to their customers and offer a wide range of products and services to meet their needs.

Brazda's Heating & Refrigeration stands for quality, customer satisfaction, and energy efficiency. They are committed to providing the best possible service to their customers and offer a wide range of products and services to meet their needs.

What keywords is Brazda's Heating & Refrigeration targeting for SEO?

The website content effectively utilizes the primary keyword "Heating" multiple times throughout the text, including in the page title, headings, and body copy, which helps search engines identify the site's relevance to queries related to heating systems.

However, the content could benefit from using more long-tail keywords, which are more specific phrases that users might search for. For example, including phrases like "furnace installation in the Upper Peninsula" or "emergency heating repair in Manistique, MI" would further enhance the site's visibility in search results for specific local services offered by the business.

The website content effectively utilizes the primary keyword "Heating" multiple times throughout the text, including in the page title, headings, and body copy, which helps search engines identify the site's relevance to queries related to heating systems. However, the content could benefit from using more long-tail keywords, which are more specific phrases that users might search for. For example, including phrases like "furnace installation in the Upper Peninsula" or "emergency heating repair in Manistique, MI" would further enhance the site's visibility in search results for specific local services offered by the business.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

Strengths: The business has a well-optimized website for search engines, with a focus on meta description optimization and responsiveness. This indicates an understanding of SEO best practices and a commitment to providing a user-friendly experience. The presence of a robots.txt file and sitemap.xml further enhances the website's searchability and indexing.

However, there are areas where the business could improve its SEO performance. The lack of a blog and headings suggests that the website is not actively creating new content and structuring it for SEO purposes. Rich snippets, which can enhance the visibility and click-through rate of search results, are also missing. Additionally, the absence of information on Google AdWords cost, traffic, keywords, organic traffic, and organic cost makes it difficult to assess the business's paid and organic search performance.

Strengths: The business has a well-optimized website for search engines, with a focus on meta description optimization and responsiveness. This indicates an understanding of SEO best practices and a commitment to providing a user-friendly experience. The presence of a robots.txt file and sitemap.xml further enhances the website's searchability and indexing. However, there are areas where the business could improve its SEO performance. The lack of a blog and headings suggests that the website is not actively creating new content and structuring it for SEO purposes. Rich snippets, which can enhance the visibility and click-through rate of search results, are also missing. Additionally, the absence of information on Google AdWords cost, traffic, keywords, organic traffic, and organic cost makes it difficult to assess the business's paid and organic search performance.

How is their online presence, including social media profiles?

The business has a strong online presence with an active Facebook Business Page, indicating a commitment to engaging with customers on social media. This page provides a platform for customer communication, marketing, and brand building.

However, the business could improve its online presence by creating listings on Google My Business and Nextdoor, expanding its reach to potential customers. Additionally, the absence of Instagram and Pinterest pages limits the business's ability to engage with wider audiences on these platforms.

The business has a strong online presence with an active Facebook Business Page, indicating a commitment to engaging with customers on social media. This page provides a platform for customer communication, marketing, and brand building. However, the business could improve its online presence by creating listings on Google My Business and Nextdoor, expanding its reach to potential customers. Additionally, the absence of Instagram and Pinterest pages limits the business's ability to engage with wider audiences on these platforms.

In conclusion, Brazda's Heating & Refrigeration has a strong online presence with an emphasis on customer satisfaction, energy efficiency, and local service. Their website effectively incorporates primary keywords for SEO visibility, but could benefit from incorporating more long-tail keywords and creating additional content to enhance search rankings. The active Facebook presence provides a platform for customer engagement, but expanding to other social media platforms like Google My Business, Nextdoor, Instagram, and Pinterest would further enhance their online reach and solidify their brand presence.

In conclusion, Brazda's Heating & Refrigeration has a strong online presence with an emphasis on customer satisfaction, energy efficiency, and local service. Their website effectively incorporates primary keywords for SEO visibility, but could benefit from incorporating more long-tail keywords and creating additional content to enhance search rankings. The active Facebook presence provides a platform for customer engagement, but expanding to other social media platforms like Google My Business, Nextdoor, Instagram, and Pinterest would further enhance their online reach and solidify their brand presence.

To strengthen their online presence, Brazda's Heating & Refrigeration can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.