Burkhardt Sheet Metal Co. Inc.
22780 PA-77, Meadville, PA 16335
www.bsmsheetmetal.com
Business overview
Burkhardt Sheet Metal is a family-owned and operated business which has been serving the Meadville & surrounding areas since 1897. They specialize in industrial sheet metal work, dust collection engineering, designing and commercial heating and air conditioning systems with a full line of pollution control systems and ventilation systems. Burkhardt Sheet Metal has built a reputation of producing exceptional craftsmanship, and they strive for that on each and every project. They are not a company that cuts corners, but rather, a company that goes above and beyond. They pride themselves on always offering the best quality work on every project that leaves their shop, no matter how big or small.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
49Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Burkhardt Sheet Metal Co. Inc. has an estimated digital health score of 49 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Burkhardt Sheet Metal Co. Inc. provide?
They offer a full line of services including - Commercial and Industrial HVAC systems // Dust collecting systems // Clean rooms // HVAC Service Technicians // Custom metal fabrication // Pollution control
How does Burkhardt Sheet Metal Co. Inc. differentiate its brand identity, and what unique selling points do they use?
Family owned and operated: They have been in the business for 120 years and are dedicated to providing the highest quality work for your company.
Highest quality equipment: They always provide the highest quality equipment
No cutting corners: They go above and beyond to ensure customer satisfaction
Personalized approach: They work with you from the very beginning to conceptualize your projects and answer any questions you have.
What value proposition does Burkhardt Sheet Metal Co. Inc. offer, and how well do they communicate it through their messaging?
Their unique value proposition and messaging is that they are dedicated to providing the highest quality work for your company. They have built a reputation of producing exceptional craftsmanship, and they strive for that on each and every project. They are not a company that cuts corners, but rather, a company that goes above and beyond.
What keywords is Burkhardt Sheet Metal Co. Inc. targeting for SEO?
The content effectively uses keywords such as "Industrial HVAC," "Dust Collection," "Metal Fabrication," and "HVAC Service Technicians" throughout the page, which are relevant to the business's services. The presence of these keywords in headings, subheadings, and body text helps search engines understand the page's content and rank it accordingly.
However, there is room for improvement in incorporating keywords more seamlessly into the content. For example, instead of listing "HVAC Service Technicians" as a separate service, it could be better integrated into the HVAC-related sections, such as "We offer a full range of HVAC services, including... and highly trained service technicians to keep your system running smoothly." This would make the content more readable while still targeting the relevant keyword.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has its website set up with properly-formatted headings, which helps search engines understand the content's hierarchy and improves readability. Additionally, the website has a RobotsTxt file and a SitemapXml, both of which help search engines crawl and index the website more effectively.
However, the business's website does not contain a blog, which is a missed opportunity to provide valuable content, establish thought leadership, and earn backlinks from other websites. Furthermore, the website does not have meta descriptions optimized for each page, which can result in lower click-through rates in search results.
How is their online presence, including social media profiles?
The business has a strong online presence with an active Facebook Business Page. This provides a platform for customer engagement, brand building, and lead generation. The page has a high number of followers and consistent activity, indicating a dedicated audience.
However, the business lacks presence on other important platforms like Google My Business, Nextdoor, Instagram, and Pinterest. This limits its reach to potential customers on these platforms and may hinder its ability to connect with local audiences. Establishing a presence on these platforms could broaden the business's online visibility and increase its potential for growth and engagement.
Burkhardt Sheet Metal's marketing strategy emphasizes key elements to drive its success. Leveraging relevant keywords in its content enhances search engine visibility, while utilizing proper headings and technical SEO components optimizes accessibility. The active Facebook presence fosters customer engagement, but expanding to additional platforms, such as Instagram and Google My Business, would amplify its reach. By aligning these elements, Burkhardt Sheet Metal strengthens its online presence, establishes brand authority, and positions itself for sustained growth in the industry.
