Busam Subaru
6195 Dixie Hwy, Fairfield, OH 45014
www.busamsubaru.com
Business overview
Busam Subaru is a car dealership in Fairfield, Ohio. They are dedicated to providing the best Subaru buying, leasing, and ownership experiences to their customers in the Fairfield, OH area. They offer new and used Subaru vehicles, as well as a full range of services, including maintenance, repairs, and parts.
Their business comes under the category of Automobile - Dealers.
BuzzScore
89Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Busam Subaru has an estimated digital health score of 89 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Busam Subaru provide?
Busam Subaru offers a full lineup of new Subaru vehicles, including the Impreza, Legacy, Crosstrek, Forester, Outback, Ascent, Solterra, BRZ, and WRX. They also offer a wide selection of used cars, including certified pre-owned Subarus. In addition to their sales department, Busam Subaru also has a full-service center that offers maintenance, repairs, and parts. Their service department is staffed by certified technicians who are trained to work on all Subaru models released in the last four decades.
How does Busam Subaru differentiate its brand identity, and what unique selling points do they use?
Busam Subaru: Subaru dealership in Fairfield, Ohio dedicated to providing the best Subaru buying and ownership experiences.
OEM: Original equipment manufacturer, referring to parts that are made by the same company that made the vehicle.
Subaru: Japanese automaker known for its all-wheel drive systems and engineering excellence.
Love Promise: Subaru's commitment to providing excellent customer service and support.
Certified Pre-Owned (CPO): Subaru's comprehensive used car program that offers extended warranties and other perks.
What value proposition does Busam Subaru offer, and how well do they communicate it through their messaging?
Busam Subaru's brand messaging emphasizes their commitment to customer satisfaction and providing the best Subaru ownership experience. They consistently use the phrase "the best Subaru buying, leasing, and ownership experiences" to convey their dedication to meeting the needs of their customers.
What keywords is Busam Subaru targeting for SEO?
The website content effectively utilizes relevant keywords such as "Subaru", "new inventory", "used inventory", and "service" throughout the text. These are highly relevant to the business's offerings and would likely be searched by potential customers.
However, the content could be improved by incorporating keywords into the page title, header tags, and meta descriptions. Additionally, including location-specific keywords such as "Fairfield, OH" or "Cincinnati area" would enhance the website's visibility in local search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths, including the presence of a blog, the use of headings, and Rich snippets. The business has also implemented responsive design, RobotsTxt, and SitemapXml. Additionally, the business has a considerable number of Google AdWords Keywords (26).
However, the business has some SEO weaknesses. For instance, the business website lacks meta description optimization.
How is their online presence, including social media profiles?
The business has a strong online presence with listings on major platforms such as Google My Business, Nextdoor, Facebook, and Pinterest. The claimed listing on Google My Business ensures that the business appears prominently in local search results. The Facebook business page provides a platform for customer engagement and updates.
However, the business's social media presence has some weaknesses. The Facebook page has low likes, indicating a limited reach. The absence of an Instagram page, which has become a popular social media platform for businesses, is also a missed opportunity. These limitations may hinder the business's ability to connect with potential customers and build a strong online community.
In conclusion, Busam Subaru effectively utilizes various marketing elements to establish a strong brand identity and attract customers. Their website content highlights their customer-centric approach and Subaru's reputation for reliability and adventure. The integration of relevant keywords and localized messaging optimizes their online visibility and caters to local searchers. Additionally, their presence on multiple social media platforms facilitates customer engagement and brand awareness. By aligning their marketing efforts across online, social media, and service offerings, Busam Subaru effectively positions itself as the go-to destination for Subaru enthusiasts in the Fairfield, OH area.
