C&m Mechanical Inc.
203 Cedar Grove Rd, Selkirk, NY 12158
www.cmmechanicalhvac.com
Business overview
C & M Mechanical Inc. has been a family owned business since 2007. We understand that not every job is the same and that each home or business requires a unique heating and cooling system. We also work hard to meet the individual needs of each of our customers. Keeping you comfortable is our goal!
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
C&m Mechanical Inc. has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does C&m Mechanical Inc. provide?
C&M Mechanical provides services for all types of heating systems, including furnaces, boilers & heat pumps. We also offer AC installation, AC repairs, duct cleaning & repair, thermostat installation and adjustment, indoor air quality assessments, maintenance. Additionally, we offer ductless heating and cooling, which is easy to install, cost-effective, and can even help improve indoor air quality.
How does C&m Mechanical Inc. differentiate its brand identity, and what unique selling points do they use?
Family-owned and operated: C & M Mechanical is a family-owned and operated business.
Over 15 years of experience: We have over 15 years of experience in the industry.
Keeping you comfortable is our goal!: Our goal is to keep you comfortable.
24 HOUR Emergency Service: We offer 24 HOUR Emergency Service.
What value proposition does C&m Mechanical Inc. offer, and how well do they communicate it through their messaging?
C & M Mechanical strives for the best customer service and satisfaction on the budget that is right for you. We go above and beyond to make sure you are happy.
What keywords is C&m Mechanical Inc. targeting for SEO?
C & M Mechanical's website effectively utilizes "furnace repair" and "boiler installation" as primary keywords, which appear frequently throughout the content. The secondary keywords like "air conditioning installation," "heat pumps," and "heating and cooling" are also dispersed naturally, helping improve search engine visibility.
However, the content could benefit from optimizing headings and subheadings. The website currently relies heavily on bolding and italics for emphasis, but using H2 and H3 tags for important keywords can improve search engine ranking and make the content more readable for users.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has optimized its SEO by utilizing relevant headings and meta descriptions. It also has a responsive website, making it accessible on various devices. Additionally, the business has implemented a robots.txt file and a sitemap.xml, ensuring proper website indexing and discoverability by search engines.
However, weaknesses exist as the business lacks a blog, which could provide valuable content and enhance organic traffic. Rich snippets, which offer structured data to search engines and improve search result presentation, are also not present. The absence of Google AdWords data, including cost, traffic, and keywords, suggests that the business may not be actively investing in paid advertising, potentially limiting its reach and visibility. Furthermore, the lack of Google Organic Traffic and Google Organic Keywords data makes it difficult to assess the business's organic search performance and identify areas for improvement.
How is their online presence, including social media profiles?
The business has a strong online presence with a verified Facebook Business Page. This page enables the business to connect with customers, share updates, and promote its products or services.
However, the business lacks a presence on other relevant platforms. The absence of a Google My Business listing makes it difficult for potential customers to find the business online and hinders its local search visibility. Additionally, not having a presence on Instagram and Pinterest further limits the business's reach and engagement with potential customers on these popular social media platforms.
In conclusion, C & M Mechanical's website effectively leverages SEO elements such as keywords, headings, and meta descriptions for enhanced search visibility. However, there is scope for improvement by optimizing headings with H2 and H3 tags and implementing a blog for valuable content and organic traffic. Additionally, the absence of Google AdWords data, rich snippets, and presence on platforms like Google My Business, Instagram, and Pinterest limits the business's digital reach, local visibility, and engagement with potential customers.
