Business overview
Certified Temperature Innovations is a full-service heating and air conditioning company serving Carsonville and the surrounding areas. They specialize in geothermal systems which are FOUR TIMES as efficient as traditional HVAC systems, cost less to operate, and can be a smart investment. They install WaterFurnace products which have industry leading warranties and performance and pride themselves on exceptional customer service.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
39Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Certified Temperature Innvtns has an estimated digital health score of 39 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Certified Temperature Innvtns provide?
They offer Geothermal Heating & Cooling, Conventional Air Conditioning, Conventional Heating, and Water Heaters.
How does Certified Temperature Innvtns differentiate its brand identity, and what unique selling points do they use?
Geothermal energy: A renewable resource that provides heat and cooling through the year.
WaterFurnace products: Industry leading warranties and performance.
Exceptional customer service: Committed to providing prompt quality service.
What value proposition does Certified Temperature Innvtns offer, and how well do they communicate it through their messaging?
Their unique value proposition is providing high-quality geothermal systems that are energy-efficient, cost-effective, and backed by industry-leading warranties. They emphasize exceptional customer service and strive to determine the perfect system for each home or business.
What keywords is Certified Temperature Innvtns targeting for SEO?
The provided content effectively uses targeted primary and secondary keywords, including "geothermal," "geothermal heating," "geothermal cooling," and "Carsonville." The keywords are well-incorporated throughout the content, including headings, subheadings, and body text, making the website likely to rank well for these terms.
However, the content can benefit from further optimization by including long-tail keywords and LSI (Latent Semantic Indexing) keywords. Long-tail keywords are more specific and less competitive than general keywords, making it easier for the website to rank for them. LSI keywords are conceptually related to the main keywords and help search engines better understand the content's context. Incorporating these keywords would further enhance the content's relevance and search engine visibility.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a strong SEO foundation with several important attributes in place. Responsive design ensures a seamless mobile experience, while the presence of headings and RobotsTxt facilitates website navigation and search engine indexing. Additionally, the inclusion of a SitemapXml aids search engines in efficiently crawling and understanding the website's structure.
However, there are some areas where the business's SEO can be improved. The lack of a blog limits opportunities for content creation and keyword optimization. Furthermore, Meta Description Optimization is not implemented, which potentially hinders click-through rates from search engine result pages. Additionally, the absence of rich snippets deprives the business of enhanced search result visibility and potential traffic gains.
How is their online presence, including social media profiles?
The business has a Facebook Business Page, which is a valuable platform for engaging with customers and promoting products or services. The page has a medium number of followers, indicating a moderate reach and engagement level.
However, the business lacks a Google My Business Claimed Listing and a Nextdoor listing, which limits its visibility to potential customers who search for businesses on these platforms. Additionally, the absence of an Instagram and Pinterest page suggests a limited presence on these social media channels, which could result in missed opportunities for reaching wider audience and building brand awareness.
Certified Temperature Innovations' comprehensive marketing strategy encompasses various elements that contribute to their strong SEO foundation and customer engagement. Their focus on targeted keywords and LSI optimization ensures search engine visibility, while responsive design and website navigation enhance user experience. Exceptional customer service and industry-leading warranties build brand credibility and loyalty. Their Facebook presence provides a platform for customer interaction, while the absence of other social media channels suggests an opportunity for further audience reach. By leveraging these marketing elements, Certified Temperature Innovations effectively positions itself as a leading provider of sustainable and efficient geothermal systems in Carsonville and beyond.