Certified Used Cars By Pollard
3301 S Loop 289, Lubbock, TX 79423
www.certifiedoflubbock.com
Business overview
Certified Used Cars by Pollard is a pre-owned car dealership located in Lubbock. Founded in 2008, it offers an impressive selection of pre-owned vehicles that undergo a detailed inspection before entering their inventory. Certified Used Cars by Pollard is committed to providing the best quality pre-owned vehicles and customer service. They also have a service center capable of taking care of vehicle owners in the Lubbock area, ensuring their vehicles continue to perform optimally for years to come.
Their business comes under the category of Automobile - Dealers.
BuzzScore
61Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Certified Used Cars By Pollard has an estimated digital health score of 61 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Certified Used Cars By Pollard provide?
Services offered by Certified Used Cars by Pollard include:
- Impressive selection of pre-owned vehicles that undergo detailed inspection before entering their inventory.
- Service center staffed with experienced technicians capable of handling routine maintenance and repairs to keep vehicles in top condition.
How does Certified Used Cars By Pollard differentiate its brand identity, and what unique selling points do they use?
Top Quality Vehicles: Certified Used Cars by Pollard offers top-quality pre-owned vehicles that undergo a rigorous 140-point inspection.
5-Star Service Center: After purchasing a vehicle from Certified Used Cars by Pollard, customers can rely on their 5-star service center for expert maintenance and repairs to keep their vehicles running smoothly.
Impressive Selection: Certified Used Cars by Pollard boasts an impressive selection of pre-owned vehicles, ensuring customers can find the make and model that best suits their needs.
Friendly and Helpful Staff: The team at Certified Used Cars by Pollard is friendly, knowledgeable, and dedicated to providing exceptional customer service throughout the car-buying and ownership process.
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BuzzScore
What value proposition does Certified Used Cars By Pollard offer, and how well do they communicate it through their messaging?
Certified Used Cars by Pollard's unique value proposition is providing top-quality pre-owned vehicles and exceptional customer service. Their messaging consistently emphasizes their commitment to quality, transparency, and customer satisfaction throughout their website and interactions with customers.
What keywords is Certified Used Cars By Pollard targeting for SEO?
The content effectively uses the primary keyword "Certified Used Cars" and the secondary keyword "Lubbock TX" throughout the website, including the page title, headings, and body text. This helps search engines easily identify the main focus of the website.
However, the content could be improved by incorporating more long-tail keywords that are more specific and targeted. For example, instead of simply using "Certified Used Cars," the content could use phrases like "Certified Pre-Owned Vehicles in Lubbock, TX" or "Used Car Dealership in Lubbock." These longer, more specific keywords would help the website rank higher for more relevant search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The website has strong SEO attributes, including headings and rich snippets. It also has a sitemap.xml and robots.txt file, which helps search engines understand the website’s structure and content. Furthermore, the website is responsive, meaning it can be viewed on a variety of devices.
However, the website has some weaknesses. It does not have a blog, which can be a valuable source of content and keywords. The website also lacks meta description optimization, which can help improve click-through rates from search engine results pages. Additionally, the website's organic traffic and cost are not provided, which makes it difficult to assess its overall SEO performance.
How is their online presence, including social media profiles?
The business has a strong online presence with active Facebook and Instagram accounts. This helps them connect with current and potential customers on popular social media platforms. It also has a claimed Google My Business listing, which will make the business more discoverable in local searches.
However, the business does not have a Nextdoor listing, which could potentially limit its reach within the local community. Additionally, the Instagram following is low, indicating that the business may not be effectively engaging with its followers on this platform. Finally, the absence of a Pinterest page may limit the business's ability to reach a wider audience through curated content.
Certified Used Cars by Pollard employs a comprehensive marketing strategy that encompasses various key elements. Their website effectively utilizes relevant keywords, maintains a consistent brand message highlighting quality and customer satisfaction, and adheres to SEO best practices with headings, rich snippets, and structured content. The business also leverages social media platforms like Facebook and Instagram to connect with customers and builds its online presence through Google My Business. However, to further enhance its marketing efforts, the dealership could consider expanding its social media presence on platforms like Nextdoor and Pinterest, incorporating long-tail keywords for improved search engine rankings, and maintaining an active blog for valuable content distribution.
