Business overview

Checkered Flag Customs started in 1989 and is well known for building show-winning cars. They are one of the North Coast's leading Restoration Shops. Pro-Stock Race Driver and owner Mickey Heitman is one of the best in his field. With many wins under his belt both in racing and in showing. The shop produces top-of-the-line Vehicles.

Checkered Flag Customs started in 1989 and is well known for building show-winning cars. They are one of the North Coast's leading Restoration Shops. Pro-Stock Race Driver and owner Mickey Heitman is one of the best in his field. With many wins under his belt both in racing and in showing. The shop produces top-of-the-line Vehicles.

Their business comes under the category of Automobile - Repairs & Services.

BuzzScore

23

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Checkered Flag Customs Llc has an estimated digital health score of 23 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Checkered Flag Customs Llc provide?

Checkered Flag Customs offers a wide range of services from engine rebuilding to media blasting, welding and fabrication, performance modifications, and appraisals. They also work on everyday street cars, including alignments, exhaust, brakes, tune-ups, tires and wheels, engines, and transmissions. Additionally, they offer sales and service on hot rods, street rods, trucks, tuners, and muscle cars.

Checkered Flag Customs offers a wide range of services from engine rebuilding to media blasting, welding and fabrication, performance modifications, and appraisals. They also work on everyday street cars, including alignments, exhaust, brakes, tune-ups, tires and wheels, engines, and transmissions. Additionally, they offer sales and service on hot rods, street rods, trucks, tuners, and muscle cars.

How does Checkered Flag Customs Llc differentiate its brand identity, and what unique selling points do they use?

BBB Rated A+: Checkered Flag Customs has an A+ rating with the Better Business Bureau.

ASE Trained Tech's: Checkered Flag Customs employs ASE-certified technicians.

Classic Sheetmetal Dealer: Checkered Flag Customs is a Goodmark Classic Sheetmetal Dealer.

Member of PADN: Checkered Flag Customs is a member of the Professional Automotive Dealers Network (PADN).

What value proposition does Checkered Flag Customs Llc offer, and how well do they communicate it through their messaging?

"From Your Everyday Street -- To Your Weekend Pro-Street" is Checkered Flag Customs' slogan. Their unique value proposition is that they offer a wide range of services for both everyday street cars and high-performance vehicles. Their messaging emphasizes their commitment to quality and customer satisfaction.

"From Your Everyday Street -- To Your Weekend Pro-Street" is Checkered Flag Customs' slogan. Their unique value proposition is that they offer a wide range of services for both everyday street cars and high-performance vehicles. Their messaging emphasizes their commitment to quality and customer satisfaction.

What keywords is Checkered Flag Customs Llc targeting for SEO?

The website content effectively uses keywords related to automotive services and custom cars. The use of terms like "automotive needs," "street rods," "race cars," and "tuners" helps target potential customers interested in these areas. The content also mentions specific services like performance part installation, media blasting, and appraisals, further enhancing the keyword relevance for search engines.

However, there is a lack of specific emphasis on geographic location. While the address is mentioned in the contact information, the content doesn't explicitly include the city or region where the business is located. Including local keywords, such as "Munson, Ohio" or "North Coast," would help target customers in the immediate area and improve the website's ranking for local search results.

The website content effectively uses keywords related to automotive services and custom cars. The use of terms like "automotive needs," "street rods," "race cars," and "tuners" helps target potential customers interested in these areas. The content also mentions specific services like performance part installation, media blasting, and appraisals, further enhancing the keyword relevance for search engines. However, there is a lack of specific emphasis on geographic location. While the address is mentioned in the contact information, the content doesn't explicitly include the city or region where the business is located. Including local keywords, such as "Munson, Ohio" or "North Coast," would help target customers in the immediate area and improve the website's ranking for local search results.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has a strength in meta description optimization, ensuring that its website provides relevant and engaging information to search engines. This can improve the website's visibility and click-through rate in search results. Additionally, the presence of robots.txt indicates that the business is taking steps to control how search engines crawl and index its website.

However, the business has some weaknesses that could hinder its SEO performance. The lack of a blog and headings indicates that the website may not be providing enough fresh and structured content for search engines to crawl and index. Additionally, the lack of responsiveness means that the website may not be easily accessible to users on mobile devices, which can negatively impact its search engine rankings.

The business has a strength in meta description optimization, ensuring that its website provides relevant and engaging information to search engines. This can improve the website's visibility and click-through rate in search results. Additionally, the presence of robots.txt indicates that the business is taking steps to control how search engines crawl and index its website. However, the business has some weaknesses that could hinder its SEO performance. The lack of a blog and headings indicates that the website may not be providing enough fresh and structured content for search engines to crawl and index. Additionally, the lack of responsiveness means that the website may not be easily accessible to users on mobile devices, which can negatively impact its search engine rankings.

How is their online presence, including social media profiles?

The business has a strong online presence with claimed listings on Google My Business and Nextdoor. Additionally, they have an active Facebook Business Page, which demonstrates their commitment to engaging with customers online.

However, the business's social media presence could be improved. Their Facebook page has low likes, suggesting that they may not be effectively reaching their target audience. Additionally, the absence of an Instagram and Pinterest page limits their reach on these popular platforms and their ability to connect with customers on a visual level.

The business has a strong online presence with claimed listings on Google My Business and Nextdoor. Additionally, they have an active Facebook Business Page, which demonstrates their commitment to engaging with customers online. However, the business's social media presence could be improved. Their Facebook page has low likes, suggesting that they may not be effectively reaching their target audience. Additionally, the absence of an Instagram and Pinterest page limits their reach on these popular platforms and their ability to connect with customers on a visual level.

In conclusion, Checkered Flag Customs has meticulously crafted a comprehensive marketing strategy that encompasses various elements to cater to the diverse needs of its target audience. Their website effectively employs relevant keywords and optimizes meta descriptions to enhance search engine visibility. The business has established a solid online presence with listings on reputable platforms and an active Facebook page. However, to further strengthen their digital presence, they can consider incorporating a blog and optimizing website responsiveness for mobile accessibility. Additionally, expanding their social media presence on Instagram and Pinterest will allow them to connect with a broader customer base and showcase their expertise in the automotive industry.

In conclusion, Checkered Flag Customs has meticulously crafted a comprehensive marketing strategy that encompasses various elements to cater to the diverse needs of its target audience. Their website effectively employs relevant keywords and optimizes meta descriptions to enhance search engine visibility. The business has established a solid online presence with listings on reputable platforms and an active Facebook page. However, to further strengthen their digital presence, they can consider incorporating a blog and optimizing website responsiveness for mobile accessibility. Additionally, expanding their social media presence on Instagram and Pinterest will allow them to connect with a broader customer base and showcase their expertise in the automotive industry.

To strengthen their online presence, Checkered Flag Customs Llc can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.