Clark Heating & Cooling
19 W Main St, Sodus, NY 14551
www.clarkheatingcooling.com
Business overview
Clark Heating & Cooling was founded in 1993 and is a family-run HVAC business conveniently located in Sodus, NY. We proudly serve the Wayne County area and have maintained excellent reviews from our customers for almost three decades. Our technicians have decades of experience and make sure to keep up on all new technologies and trends. Our business was built on word-of-mouth recommendations – not through advertising.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
36Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Clark Heating & Cooling has an estimated digital health score of 36 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Clark Heating & Cooling provide?
We service all makes of heating and cooling equipment, but we specialize in the installation of Rheem heating & cooling equipment, Weil-Mcclain boilers, Thermopride furnaces, and Bradford-White water heaters.
How does Clark Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
family-run: Family-owned and operated HVAC business.
affordable: Affordable HVAC services.
reliable: Reliable HVAC services.
experienced: Technicians with decades of experience.
What value proposition does Clark Heating & Cooling offer, and how well do they communicate it through their messaging?
We are dedicated to bringing you reliable and affordable HVAC services. We are trustworthy, prompt, and detail-oriented. We do our best to ensure that our services are affordable and thrive on repeat business.
What keywords is Clark Heating & Cooling targeting for SEO?
The website content effectively incorporates relevant keywords throughout its pages, including "HVAC services," "Wayne County," and specific brands such as "Rheem" and "Bradford-White." These keywords appear in the page titles, headings, and body text, helping search engines understand the relevance of the content to potential search queries.
However, the content could benefit from more strategic use of long-tail keywords. Long-tail keywords are more specific and less competitive, allowing the website to target niche queries and improve its visibility in search results for specialized terms related to HVAC services in specific locations.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with a responsive website, ensuring a seamless user experience across devices. The presence of a RobotsTxt file further enhances its crawlability and indexability by search engines.
However, the business can improve its SEO by optimizing its website with essential elements such as a blog, headings, and a meta description. Incorporating rich snippets can also elevate its search visibility and provide users with additional information directly in the search results. Additionally, creating a sitemap.xml would help search engines discover and index all pages efficiently.
How is their online presence, including social media profiles?
The business has a presence on Facebook, demonstrating a commitment to engaging with customers on a popular social media platform. This establishes a direct line of communication and provides a platform for building relationships and promoting products or services.
However, the business lacks a claimed Google My Business listing, which is crucial for local search visibility and online discoverability. The absence of listings on Nextdoor and Instagram limits the reach of the business in those communities and on popular social media platforms, potentially hindering brand awareness and customer engagement. Additionally, the lack of presence on Pinterest, a visually-oriented platform, misses an opportunity to showcase products or services in an appealing manner.
In conclusion, while the website content effectively incorporates relevant keywords and maintains a strong SEO foundation, it could further enhance its visibility by incorporating long-tail keywords and optimizing its website with essential elements. Additionally, expanding the business's social media presence with listings on Google My Business, Nextdoor, Instagram, and Pinterest would allow it to engage with customers on multiple platforms, build brand awareness, and improve its online discoverability for local search.
