Classic Resurrection
4407 Broadway, Grove City, OH 43123
www.classicresurrection.com
Business overview
Classic Resurrection is an auto restoration and service center in Grove City, Ohio. They specialize in high-point, concourse show cars, magazine cover cars, Super Chevy winners, and Barrett-Jackson auction sale cars. They work closely with their clients to meet their needs and budgets. They have a fully equipped shop to handle all aspects of restoration and service work.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
43Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Classic Resurrection has an estimated digital health score of 43 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Classic Resurrection provide?
They offer complete restoration services, specialty vehicle construction, and restoration of classic cars, hot rods, street rods, rat rods, muscle cars, pro touring vehicles, resto-mods, and kit cars. They also offer body and paint work, custom metal fabrication, part procurement, engine compartment detailing, engine rebuilding, and repairs, transmission services, rear differential services, brake services, suspension rebuilding and upgrades, electrical repair, tune ups, cooling system service, complete glass replacement, and interior restorations.
How does Classic Resurrection differentiate its brand identity, and what unique selling points do they use?
High point, concourse show cars: High point, concourse show cars are classic cars that have been restored to their original condition and are judged for their authenticity and quality of restoration. Classic Resurrection has a strong reputation for building high point, concourse show cars.
Barrett-Jackson high end auction sale cars: Barrett-Jackson is one of the most prestigious classic car auction houses in the world. Classic Resurrection has built several cars that have been sold at Barrett-Jackson auctions, which is a testament to the quality of their work.
Magazine cover cars: Magazine cover cars are classic cars that have been featured on the covers of automotive magazines. Classic Resurrection has built several magazine cover cars, which is a testament to their skills and craftsmanship.
Super Chevy Winners: Super Chevy Winners are classic cars that have won awards at the Super Chevy Show, one of the largest classic car shows in the country. Classic Resurrection has built several Super Chevy Winners, which further demonstrates their expertise in classic car restoration.
What value proposition does Classic Resurrection offer, and how well do they communicate it through their messaging?
Classic Resurrection's unique value proposition is that they can turn your dream into reality. They have the tools and expertise to restore or customize any classic car to your exact specifications. Their messaging is consistent across all of their marketing materials, and they emphasize their commitment to quality and customer satisfaction.
What keywords is Classic Resurrection targeting for SEO?
The content is SEO-friendly and uses primary keywords such as "classic car restoration," "auto restoration," and "service center" throughout the website. Additionally, it includes long-tail keywords like "high point, concourse show cars," "magazine cover and feature cars," and "Barrett-Jackson high end auction sale cars" to target specific search queries.
However, the content could benefit from more strategic placement of keywords. For instance, the homepage's title tag and meta description should include relevant keywords to improve its visibility in search results. Additionally, the content could be optimized by incorporating keywords into the header tags (H1, H2, etc.) and using them in a natural way throughout the body copy.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The website is responsive, which enhances its mobile user experience and potential ranking in search engine results. The presence of a Robots.txt file ensures that search engines can effectively crawl and index the website. Additionally, the inclusion of a Sitemap.xml file further assists search engines in understanding the site's structure and content.
However, there are areas where the website falls short in terms of SEO. The absence of a blog limits the creation of valuable and informative content, which could hinder the website's ranking for relevant keywords. The lack of heading tags and meta description optimization suggests that the website's pages may not be adequately structured and lack descriptive and relevant meta tags, making it challenging for search engines to understand the page's content and keywords. Furthermore, the absence of rich snippets deprives the website of an opportunity to enhance its search results by providing additional information or structured data about its pages.
How is their online presence, including social media profiles?
Strengths: The business has established a strong online presence with active listings on Google My Business, Nextdoor, Facebook, and Instagram. This wide reach ensures visibility on various platforms, making it easier for customers to find and engage with the business.
However, there are some areas for improvement. The Facebook page likes and Instagram followers are relatively low, indicating limited engagement and reach on these platforms. Creating compelling content, running targeted ads, and engaging with followers can help increase visibility and generate leads. Additionally, the absence of a Pinterest page limits the business's presence on a platform that is popular for home improvement and design inspiration.
In conclusion, Classic Resurrection's comprehensive marketing strategy encompasses various elements to effectively target its audience and build a strong brand identity. The company's SEO-friendly website with relevant keywords enhances its visibility in search results, while its active presence on social media platforms increases its online reach. By emphasizing quality and customer satisfaction in all its messaging, Classic Resurrection establishes a consistent brand message and positions itself as a leader in the classic car restoration industry.
