Coastal Ac
5820 Yahl St # 5, Naples, FL 34109
www.coastalac.com
Business overview
Coastal Air Conditioning located in Florida, has been providing excellent service for nearly 30 years. Their services include HVAC installation, repair, and maintenance for both residential and commercial spaces. The company was founded in 1986 by Adrian and Tammy Faulkner and is still owned and managed by their son-in-law and daughter, Phillip and Candace Ziegler. The company stands out for its commitment to exceeding customer expectations, providing fair and honest pricing, and personalized service.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
46Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Coastal Ac has an estimated digital health score of 46 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Coastal Ac provide?
Coastal Air Conditioning offers HVAC installation, repair, and maintenance services for both residential and commercial spaces. They specialize in cooling and heating products with indoor air quality accessories, ensuring comfortable indoor environments for their customers.
How does Coastal Ac differentiate its brand identity, and what unique selling points do they use?
Family-owned: Coastal Air Conditioning is a family-owned and operated business, emphasizing personalized service and a commitment to customer satisfaction.
Nearly 30 years of experience: With nearly 30 years of experience in the industry, Coastal Air Conditioning has established a reputation for expertise and reliability in HVAC services.
Fair and honest pricing: The company prides itself on offering fair and honest pricing, ensuring transparency and value for customers.
Customer satisfaction: Coastal Air Conditioning prioritizes customer satisfaction, offering a referral program and maintenance club to reward and retain loyal customers. Their positive client feedback is a testament to their dedication to providing exceptional service.
What value proposition does Coastal Ac offer, and how well do they communicate it through their messaging?
Coastal Air Conditioning's brand messaging consistently highlights their commitment to customer care, expertise, and fair pricing. They emphasize the importance of personalized service and strive to exceed customer expectations with every interaction.
What keywords is Coastal Ac targeting for SEO?
The content effectively uses the primary keyword "HVAC" throughout various pages, including the service, contact, and home pages. This repetition helps search engines identify the relevance of the website to HVAC-related searches.
However, the content could benefit from incorporating more specific long-tail keywords. For example, instead of just using "HVAC," targeting specific services like "Naples HVAC installation" or "Southwest Florida air conditioning repair" would enhance the page's relevance for those specific search queries, potentially increasing visibility in search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with a blog, headings, a robots.txt file, and a sitemap.xml. The responsive design ensures that the website can be accessed from any device. This caters to the increasing number of people using mobile devices to search for products and services.
However, the business is missing out on opportunities to improve its SEO. Meta description optimization, rich snippets, and organic keywords in the top 100 search results are not being utilized. These factors can significantly impact a website's ranking in search engine results pages (SERPs). As a result, the business may be losing out on potential customers who are searching for HVAC services.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Facebook Business Page. This page allows the business to connect with customers, promote products or services, and provide updates and customer support. The absence of a Google My Business Claimed Listing and a Nextdoor listing, however, may limit the business's visibility and accessibility to potential customers.
However, the business does not have an Instagram, Pinterest, or Nextdoor listing. This limits the business's reach and engagement with potential customers on these platforms. Additionally, the business's Facebook page may not have a substantial following, indicating a lack of active online engagement.
Coastal Air Conditioning's marketing strategy effectively combines a personalized approach with a focus on customer satisfaction. Their family-owned heritage translates into personalized service, while their commitment to honesty ensures transparency. Through their blog and responsive website, they establish a strong SEO foundation that caters to mobile users but could benefit from further optimization. The company's Facebook presence provides a platform for customer engagement, while exploring additional platforms like Instagram and Nextdoor would expand their online reach. By leveraging various marketing elements, including customer-centricity, online presence, and optimization techniques, Coastal Air Conditioning positions itself as a competitive player in the HVAC industry.
