Colburns Ac & R, Inc
17 White Dr, Frewsburg, NY 14738
www.colburnsacr.com
Business overview
Since 1972, Colburns A/C & R, Inc. has been serving home comfort needs in and around Jamestown and Warren, New York and Pennsylvania. They provide heating and cooling services, indoor air quality products and services, and more. They are committed to delivering high-quality workmanship, fair prices, and exceptional customer service.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
54Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Colburns Ac & R, Inc has an estimated digital health score of 54 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Colburns Ac & R, Inc provide?
Colburns A/C & R, Inc. offers a wide range of heating and cooling services, including repairs, installations, and maintenance. They also offer a variety of indoor air quality products and services, such as duct cleaning, air sterilization, and high-efficiency filters. Their services are designed to provide comfort and energy efficiency, while their indoor air quality products help to improve the health and well-being of their customers.
How does Colburns Ac & R, Inc differentiate its brand identity, and what unique selling points do they use?
Way beyond expectations: Showed up within an hour of me requesting service, diagnosed it and replaced the faulty part in under an hour. Way beyond expectations the tech was super friendly and very professional believe his name was David.
On time, professional, and great to deal with: I had a small job, not an emergency. They showed up the next day, and completed the job very quickly!!!!! They were on time, professional, and great to deal with!! Will always call them first!!! Highly recommend them!!! Also found out it is a 2nd generation business going on 51 years I believe!!!
Providing the best possible comfort system for their customers: I had the pleasure of meeting the owners of this local business last month.. This second generation family owned business has been serving the Frewsburg area for over 50 years. They are focused on providing the best possible comfort system for their customers and can be counted on for a quality installation. Even better this local company gives back to the community - check out their Ride for Roswell program!
What value proposition does Colburns Ac & R, Inc offer, and how well do they communicate it through their messaging?
: Colburns A/C & R, Inc. is committed to delivering high-quality workmanship, fair prices, and exceptional customer service. They strive to provide the best possible comfort system for their customers and are focused on helping them save money on their energy bills.
What keywords is Colburns Ac & R, Inc targeting for SEO?
The website effectively utilizes geographical keywords throughout its content, targeting specific service areas in both New York and Pennsylvania. This strategic placement of location-based keywords enhances the site's visibility in local search results, increasing its chances of being found by potential customers in these regions.
However, the website's content lacks a clear focus on specific keywords related to the services offered by the business, such as "heating" or "air conditioning." Integrating these primary keywords into the body text, headings, and meta tags would significantly improve the website's SEO performance for relevant search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has optimized its website for search engines by using headings and meta descriptions. The website is also responsive, ensuring a positive user experience on all devices. Additionally, the business maintains a sitemap.xml, which helps search engines understand the structure of the website and improve its visibility.
However, the business lacks a blog, which is a valuable tool for generating organic traffic. The website also does not utilize rich snippets, which can enhance search results and make the website more appealing to users. Furthermore, the absence of RobotsTxt optimization may hinder search engines' ability to crawl and index the website effectively.
How is their online presence, including social media profiles?
With a Facebook Business Page, the business has a strong presence on one of the most popular social media platforms, connecting with a substantial audience. This provides opportunities for customer engagement, brand building, and targeted advertising.
However, the business lacks a presence on other notable social media platforms such as Instagram and Pinterest, which could limit its reach to a wider audience. Furthermore, the absence of a Google my business Claimed Listing and a Nextdoor listing suggests that the business may be missing out on potential local customers who rely on these platforms for local business discovery.
Colburns A/C & R, Inc.'s marketing strategy effectively utilizes location-based keywords and on-page optimization techniques. However, to further enhance its marketing reach, the business should consider incorporating primary keywords related to its services into its website content. Additionally, expanding its social media presence to include Instagram and Pinterest, and establishing listings on Google My Business and Nextdoor would enable the business to connect with a wider customer base and leverage various marketing channels.
