Business overview
Coolastic Heating & Cooling Services is a family-owned and -operated business that was founded in Bridgeview, Illinois. For more than 28 years, they have gained experience in the industry. Their fully licensed and insured professionals are the trusted partners of residential, commercial, and industrial clients in the community. They are widely recognized as a leader in delivering efficient and effective HVAC Systems. Their mission is to provide their clients with quality systems that offer high levels of design and performance thus allowing for them to establish long term partnerships.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
56Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Coolastic Heating & Cooling Service has an estimated digital health score of 56 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Coolastic Heating & Cooling Service provide?
Coolastic Heating & Cooling Services provides HVAC Installation, HVAC Maintenance, Refrigeration, HVAC repair, Heating System, and Air Conditioning Installation services. They pride themselves on offering cost-effective solutions that help maintain a cool and warm ambiance for your property.
How does Coolastic Heating & Cooling Service differentiate its brand identity, and what unique selling points do they use?
Efficient: Delivering efficient and effective HVAC Systems.
Leader: Widely recognized as a leader in delivering efficient and effective HVAC Systems.
Affordable: Affordable heating and cooling solutions for residential, commercial, and industrial clients.
Family-owned: Family owned and operated business with over 28 years of experience.
What value proposition does Coolastic Heating & Cooling Service offer, and how well do they communicate it through their messaging?
Their mission and vision statements are aligned with providing quality HVAC systems and becoming the leading provider in heating and cooling solutions at affordable prices. They emphasize integrity, diligence, professionalism, and customer satisfaction in their services and team culture.
What keywords is Coolastic Heating & Cooling Service targeting for SEO?
The content effectively emphasizes primary keywords such as "Coolastic Heating & Cooling Services," "HVAC," "installation," "maintenance," and "repair," providing a clear focus for search engines.
However, the content could benefit from more targeted use of secondary keywords. Including specific location terms like "Bridgeview, Illinois" and service-specific terms like "cooling system," "heating system," and "refrigeration" would enhance its relevance for local searches and increase its visibility for relevant niche queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings and meta descriptions, as well as rich snippets that enhance its visibility in search engine results pages (SERPs). The responsive design ensures a positive user experience across devices, making the website accessible to a wider audience.
However, the business may need to improve its technical SEO by creating a Robots.txt file and implementing a sitemap.xml to guide search engine crawlers and improve the site's indexability. Additionally, the lack of a blog limits the opportunity for content marketing and keyword targeting, which can hinder organic traffic growth.
How is their online presence, including social media profiles?
The business has no online presence with no claimed Google My Business listing, Nextdoor listing, Facebook Business Page, Instagram Page, or Pinterest Page. This lack of online presence hinders the business's ability to reach potential customers, build relationships, and generate leads.
However, the business needs to establish a strong online presence to succeed in today's digital landscape. By creating and maintaining an active online presence through social media and other platforms, the business can connect with potential customers, build brand awareness, and drive traffic to its website.
Coolastic Heating & Cooling Services' effective use of primary keywords and rich snippets enhances their SEO visibility. However, targeted use of location and service-specific secondary keywords would improve niche relevance. Additionally, technical SEO improvements and strategic use of content marketing can enhance organic traffic. To maximize reach and engagement, the business should establish a robust online presence through social media and other platforms, ensuring consistent messaging and strong brand identity across all marketing elements.