Business overview
Cruise'n Classics was founded in 2000 by Jon Hoying, who has a passion for classic automobiles, especially Auburn, Cord & Duesenbergs, and muscle cars from the 1960s and 1970s. The company has grown into a thriving classic car dealership that prides itself on its ability to restore any classic car and bring it back to life. Cruise'n Classics offers a stress-free, cost-effective experience for those looking to sell their classic cars, helping them get top dollar for their vehicles.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
52Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Cruise'n Classics has an estimated digital health score of 52 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Cruise'n Classics provide?
Cruise'n Classics offers a range of services related to classic cars, including buying, selling, and restoring. They specialize in classic cars from the 1960s and 1970s, including Auburn, Cord, Duesenbergs, and muscle cars. What sets them apart is their ability to restore any classic car, bringing it back to life and giving it a new lease on life.
How does Cruise'n Classics differentiate its brand identity, and what unique selling points do they use?
Restoration Experts: The company has a team of skilled craftsmen who can restore any classic car to its former glory.
Stress-Free Selling: Cruise'n Classics offers a hassle-free experience for those looking to sell their classic cars, providing top dollar and handling all the details.
Classic Car Enthusiasts: Cruise'n Classics is run by people who are passionate about classic cars and have a deep understanding of their history and significance.
Bringing Life to the Past: This slogan captures the company's mission of restoring classic cars and giving them a new lease on life.
What value proposition does Cruise'n Classics offer, and how well do they communicate it through their messaging?
Cruise'n Classics' unique value proposition is its ability to restore any classic car and bring it back to life. Their messaging consistently emphasizes their passion for classic cars, their expertise in restoration, and their commitment to providing a stress-free experience for their customers.
What keywords is Cruise'n Classics targeting for SEO?
The content effectively utilizes the target keywords by incorporating them naturally throughout the website. The pages include variations of keywords like "classic cars," "classic car dealership," and "Cruise'n Classics." These keywords appear in headings, subheadings, and body text, enhancing the content's relevance for search engines.
However, the content can be improved by optimizing the image alt tags to include relevant keywords. Currently, the image alt tags are either non-existent or generic, which limits the website's visibility in image search results. Adding descriptive alt tags with keywords would help search engines better understand the context and relevance of the images, leading to improved rankings in image search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with the implementation of responsive design, headings, meta description optimization, RobotsTxt, and SitemapXml. These attributes ensure that the website is easily accessible, crawlable by search engines, and provides relevant information to users.
However, the business lacks a blog and rich snippets, which are valuable tools for improving organic visibility and user engagement. Additionally, the absence of information on Google Ads cost, traffic, organic traffic, and organic cost limits the analysis of the business's paid and organic search performance. To enhance its SEO strategy, the business should consider implementing a blog, adding rich snippets to their content, and monitoring their search performance metrics.
How is their online presence, including social media profiles?
The business has a solid online presence with a Facebook Business Page, indicating a commitment to digital marketing. The Facebook page has a medium number of likes, suggesting that the business has a dedicated following and is effectively engaging with its audience.
However, the business's online presence is limited as it lacks a Google my business listing, Nextdoor listing, Instagram page, and Pinterest page. These platforms offer valuable opportunities to reach potential customers and expand the business's reach. By neglecting these channels, the business is missing out on opportunities to grow its online presence and engage with a wider customer base.
In conclusion, Cruise'n Classics' marketing strategy successfully incorporates various elements to reach its target audience. Its website effectively utilizes keywords for improved search engine visibility. The company's passion for classic cars and expertise in restoration differentiate its brand, while its focus on stress-free selling and "bringing life to the past" resonates with potential customers. To further enhance its SEO strategy, Cruise'n Classics should consider incorporating a blog, adding rich snippets, and monitoring its search performance metrics. Expanding its online presence by establishing accounts on platforms such as Google My Business, Instagram, and Pinterest would enable it to connect with a wider customer base and strengthen its digital marketing efforts.