Currents And Cooling Inc.
3726 Hill St, Lakeland, FL 33812
www.acrepairlakelandfl.net
Business overview
Currents and Cooling, Inc. is a family owned and operated business that provides residential and commercial properties with heating, cooling, electrical, and ventilation services. They have been serving the Lakeland, Florida area since 2008 and have over 20 years of industry experience. Their team is licensed, bonded, and insured, and provides a 10-year warranty on parts and labor for new equipment installations. They are committed to providing quality service at affordable prices and are available 24/7 for emergency services.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
43Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Currents And Cooling Inc. has an estimated digital health score of 43 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Currents And Cooling Inc. provide?
Currents and Cooling, Inc. offers a wide range of services including heating, cooling, electrical, and ventilation services. They specialize in new system installations, repairs, maintenance, and preventative maintenance. They also offer wireless controls, custom-designed ductwork, and filter programs.
How does Currents And Cooling Inc. differentiate its brand identity, and what unique selling points do they use?
Locally-owned: Currents and Cooling, Inc. is a family owned and operated business that has been serving the Lakeland, Florida area since 2008.
Experienced: They have over 20 years of industry experience and their team is licensed, bonded, and insured.
Reliable: They are committed to providing quality service at affordable prices and are available 24/7 for emergency services.
Customer-focused: They have received positive feedback from customers who appreciate their reasonable prices, professional service, and responsiveness to emergencies.
What value proposition does Currents And Cooling Inc. offer, and how well do they communicate it through their messaging?
Currents and Cooling, Inc.'s unique value proposition is their commitment to providing quality service at affordable prices. They are available 24/7 for emergency services and offer a 10-year warranty on parts and labor for new equipment installations. They are also committed to using environmentally friendly products and practices whenever possible.
What keywords is Currents And Cooling Inc. targeting for SEO?
Strong Positive: The website effectively utilizes the primary keyword "AC Repair Lakeland FL" in the domain name, meta title, page titles, and body content. This helps search engines associate the website with relevant search queries and increases its visibility for users looking for AC repair services in Lakeland, Florida.
However, there is a strong area of improvement in the use of secondary keywords throughout the site. While the content mentions various services such as heating, cooling, and electrical work, these keywords are not adequately integrated into the page titles, meta descriptions, or page content. By incorporating relevant secondary keywords, the website can expand its reach and target a broader range of search queries related to HVAC services in the area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with a blog, meta description optimization, and a responsive website. This indicates a commitment to providing valuable content and ensuring a positive user experience. Additionally, the presence of a RobotsTxt file enhances the website's crawlability and indexing.
However, the business lacks rich snippets and a SitemapXml file, which could limit its visibility in search results. By implementing these features, the business can improve its organic traffic and search engine rankings. It is also worth considering Google Ads to supplement the organic traffic strategy, although data on cost and traffic is not available.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Facebook business page, indicating an active engagement with customers and a commitment to online visibility.
However, there are some areas where the business's online presence can be improved. Claimed listings on Google My Business and Nextdoor are missing, which could limit the business's visibility in local search results and hinder its ability to connect with potential customers in those platforms. Additionally, the absence of an Instagram and Pinterest page may limit the business's reach to users on those platforms.
Currents and Cooling, Inc. effectively utilizes SEO elements such as keyword optimization and content optimization to enhance its website's visibility. Its strong online presence on platforms like Facebook indicate a commitment to customer engagement. However, to further optimize its marketing strategy, the business should consider incorporating secondary keywords throughout its website, implementing rich snippets and a SitemapXml file for improved search engine rankings. Additionally, expanding its online presence to include Google My Business, Nextdoor, Instagram, and Pinterest can broaden its reach and connect with a wider audience.
