Business overview

Custom Comfort is a Des Moines area-based business providing heating and cooling solutions since 2009. It offers custom solutions for both residential and commercial spaces and prides itself on being a Trane dealer, carrying a wide variety of products to cater to different needs and preferences.

Custom Comfort is a Des Moines area-based business providing heating and cooling solutions since 2009. It offers custom solutions for both residential and commercial spaces and prides itself on being a Trane dealer, carrying a wide variety of products to cater to different needs and preferences.

Their business comes under the category of Heating, Ventilation & Air Conditioning.

BuzzScore

39

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Custom Comfort has an estimated digital health score of 39 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Custom Comfort provide?

Custom Comfort provides a comprehensive range of HVAC products, including air conditioners, heat pumps, air handlers, gas furnaces, oil furnaces, boilers, packaged units, hybrid heat systems, geothermal units, duct-free systems, thermostats, zoning products, air cleaners, humidifiers, ventilators, UV lights, garage heaters, water heaters, and sheet metal fabrication. Its services cover new installation, upgrade and replacement, indoor air quality solutions, preventive maintenance, service agreements, extended warranties, and emergency repair services.

Custom Comfort provides a comprehensive range of HVAC products, including air conditioners, heat pumps, air handlers, gas furnaces, oil furnaces, boilers, packaged units, hybrid heat systems, geothermal units, duct-free systems, thermostats, zoning products, air cleaners, humidifiers, ventilators, UV lights, garage heaters, water heaters, and sheet metal fabrication. Its services cover new installation, upgrade and replacement, indoor air quality solutions, preventive maintenance, service agreements, extended warranties, and emergency repair services.

How does Custom Comfort differentiate its brand identity, and what unique selling points do they use?

Family Owned and Operated: Family-run business with a personal touch

Competitive Pricing: Offers competitive pricing on products and services

Free In-home Estimates: Provides free in-home consultations and estimates

What value proposition does Custom Comfort offer, and how well do they communicate it through their messaging?

Custom Comfort emphasizes providing personalized solutions that meet specific customer needs. It focuses on delivering high-quality products and services backed by experienced technicians and a commitment to customer satisfaction. The company's messaging highlights its dedication to energy efficiency, comfort, and reducing service emergencies through preventive maintenance.

Custom Comfort emphasizes providing personalized solutions that meet specific customer needs. It focuses on delivering high-quality products and services backed by experienced technicians and a commitment to customer satisfaction. The company's messaging highlights its dedication to energy efficiency, comfort, and reducing service emergencies through preventive maintenance.

What keywords is Custom Comfort targeting for SEO?

The content effectively utilizes relevant primary keywords such as "heating," "air conditioning," "comfort system," and "HVAC" throughout the pages dedicated to specific products and services, enhancing its relevance for related search queries.

However, the content could further improve its SEO by incorporating targeted long-tail keywords. These more specific phrases, such as "energy-efficient air conditioner for small homes" or "ductless heating system for cold climates," can help the website rank for more specific searches and reach a wider audience.

The content effectively utilizes relevant primary keywords such as "heating," "air conditioning," "comfort system," and "HVAC" throughout the pages dedicated to specific products and services, enhancing its relevance for related search queries. However, the content could further improve its SEO by incorporating targeted long-tail keywords. These more specific phrases, such as "energy-efficient air conditioner for small homes" or "ductless heating system for cold climates," can help the website rank for more specific searches and reach a wider audience.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The website shows a strong focus on technical SEO with the implementation of headings, rich snippets, a RobotsTxt file, and a SitemapXml. It also has a responsive design, making it easy to access across multiple devices.

However, there are some areas where the website could improve its SEO. There is no blog, which could provide valuable content and backlinks. Meta descriptions are not optimized, which means they are not as likely to be clicked on in search results. Organic traffic and cost data are not available, which makes it difficult to assess the website's organic performance.

The website shows a strong focus on technical SEO with the implementation of headings, rich snippets, a RobotsTxt file, and a SitemapXml. It also has a responsive design, making it easy to access across multiple devices. However, there are some areas where the website could improve its SEO. There is no blog, which could provide valuable content and backlinks. Meta descriptions are not optimized, which means they are not as likely to be clicked on in search results. Organic traffic and cost data are not available, which makes it difficult to assess the website's organic performance.

How is their online presence, including social media profiles?

The business lacks a strong online presence, with no active social media accounts or Google my business listing. This absence of digital outreach limits its ability to engage with potential customers and build brand recognition.

However, the business maintains a Nextdoor listing. This localized platform can potentially provide visibility within the immediate community, fostering connections and enhancing local reach.

The business lacks a strong online presence, with no active social media accounts or Google my business listing. This absence of digital outreach limits its ability to engage with potential customers and build brand recognition. However, the business maintains a Nextdoor listing. This localized platform can potentially provide visibility within the immediate community, fostering connections and enhancing local reach.

Custom Comfort's marketing strategy effectively combines various elements to enhance its presence and appeal. The use of competitive pricing, free in-home estimates, and emphasis on personalized solutions builds customer loyalty. The brand messaging highlights energy efficiency, comfort, and preventive maintenance, aligning with industry trends. However, the absence of a blog, optimized meta descriptions, and active social media presence limit its online reach. To strengthen its marketing footprint, Custom Comfort should consider integrating long-tail keywords, implementing a content marketing strategy, and establishing a strong digital presence through optimized local listings and social media engagement.

Custom Comfort's marketing strategy effectively combines various elements to enhance its presence and appeal. The use of competitive pricing, free in-home estimates, and emphasis on personalized solutions builds customer loyalty. The brand messaging highlights energy efficiency, comfort, and preventive maintenance, aligning with industry trends. However, the absence of a blog, optimized meta descriptions, and active social media presence limit its online reach. To strengthen its marketing footprint, Custom Comfort should consider integrating long-tail keywords, implementing a content marketing strategy, and establishing a strong digital presence through optimized local listings and social media engagement.

To strengthen their online presence, Custom Comfort can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.