Business overview
Custom Cooling & Heating, established in 1990, is a family-owned and operated HVAC contractor serving North Fort Myers, Lee, Collier, and Charlotte counties. With over 30 years of experience, they are known for their reliable, high-quality AC repair and heating services, backed by a friendly and experienced local staff. As the top-selling Bryant® dealers in Southwest Florida, Custom Cooling & Heating prides itself on providing affordable and professional HVAC services, focusing on honesty, value, and customer satisfaction.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
69Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Custom Cooling & Heating Inc has an estimated digital health score of 69 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Custom Cooling & Heating Inc provide?
Custom Cooling & Heating offers a comprehensive range of services to accommodate any air conditioning and heating needs:
- 24/7 Emergency Services
- AC Repair, Maintenance, and Check-Ups
- AC Installation
- Indoor Air Quality Improvement Solutions
- Financing Options
- Preventive Maintenance Agreements
How does Custom Cooling & Heating Inc differentiate its brand identity, and what unique selling points do they use?
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What value proposition does Custom Cooling & Heating Inc offer, and how well do they communicate it through their messaging?
Custom Cooling & Heating emphasizes its commitment to customer satisfaction, affordability, and quality service. The company's mission is to establish lasting relationships with clients through experience and expertise. They prioritize honesty, value, and pride in their work, aiming to provide professional and comfortable HVAC solutions for homeowners and businesses alike.
What keywords is Custom Cooling & Heating Inc targeting for SEO?
The website's content effectively utilizes the primary keyword "air conditioning services" and the secondary keywords "air conditioning repair," "air conditioning replacement," and "air conditioning installation" throughout its pages. The content specifically mentions that Custom Cooling & Heating provides these services and highlights their expertise in AC repair and maintenance, installations, and annual service maintenance. This targeted use of keywords enhances the website's relevance for search engines and improves its chances of ranking highly for relevant search queries.
However, the content can further improve the use of long-tail keywords that provide more specific information about the services offered by Custom Cooling & Heating. Including keywords such as "24/7 emergency AC repair," "same-day AC installation," or "preventive AC maintenance" can better target specific user queries and improve the website's search visibility for long-tail searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has several SEO strengths. It has a blog, which can help it attract organic traffic and build backlinks. It also uses headings, which can help its pages rank higher in search results. Additionally, it optimizes its meta descriptions, which can help it attract more clicks from search results. Finally, it is responsive, which means its site will be easy to use on any device.
However, the business also has some SEO weaknesses. It does not use rich snippets, which could help its pages stand out in search results. Additionally, it does not have a sitemap.xml file, which can help search engines crawl its site more easily. These weaknesses could be preventing the business from attracting as much organic traffic as it could.
How is their online presence, including social media profiles?
The business has a strong online presence with an active Facebook page with a medium number of followers. This platform provides an excellent opportunity for customer engagement and community building.
However, the business lacks a presence on several key platforms such as Google My Business, Nextdoor, Instagram, and Pinterest. This limits its visibility and reach to potential customers, particularly in local areas.
Custom Cooling & Heating has effectively incorporated elements like customer satisfaction, affordability, and quality service. By emphasizing honesty, value, and a no-sales-pressure approach, they build lasting customer relationships. Their comprehensive service offerings, including 24/7 emergency services, AC repair, maintenance, installation, and financing options, address various customer needs. The company's brand consistency and messaging align with its mission, showcasing its commitment to providing professional and reliable HVAC solutions.