Business overview
CHRA is an automotive shop established in 2007 by Harold and Tracy Chapman. They specialize in building custom and restored vehicles and aim to build cars of the highest quality. The shop has grown to a 10-member team and has won several awards, including the prestigious Ridler Award in 2016. Their commitment to teamwork and attention to detail sets them apart from other shops.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
64Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Customs & Hot Rods Of Andice has an estimated digital health score of 64 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Customs & Hot Rods Of Andice provide?
CHRA offers a range of services, including:
- Precision Fabrication
- Paint & Body Work
- Interior/Upholstery
- Coach Building
They aim to create cars that are unique, well-executed, and built to the highest standards.
How does Customs & Hot Rods Of Andice differentiate its brand identity, and what unique selling points do they use?
Precision Fabrication: CHRA keeps their full builds in bare metal to ensure transparency and showcases the exceptional craftsmanship of their team.
Paint & Body Work: Their paint department is known for its attention to detail, world-class award-winning results, and use of PPG paint products.
Teamwork: Collaboration and open communication among the team are central to their approach, fostering a respectful and creative work environment.
Unique Builds: CHRA is not limited to working on existing cars and is open to designing and building one-of-a-kind vehicles tailored to the client's vision.
What value proposition does Customs & Hot Rods Of Andice offer, and how well do they communicate it through their messaging?
CHRA's differentiated brand identity and messaging are not clearly evident in the provided content. The text primarily focuses on their services, awards, and team, but there is limited information on their unique value proposition or messaging that sets them apart from competitors in the market.
What keywords is Customs & Hot Rods Of Andice targeting for SEO?
The website content uses the primary keyword "Customs & Hot Rods" in a highly relevant way throughout the page. This shows search engines that the page is particularly relevant for queries related to this topic. For instance, the title of the page reads "Customs & Hot Rods of Andice" and the content mentions it again further down the page. The inclusion of the keyword "Precision Fabrication" in the content further strengthens the relevance of the page for related searches.
However, the content does not effectively use the secondary keyword "Restoration & Custom Automotive." While the term "Restoration" is mentioned on the page, it is not used in the context of automotive restoration, making it less impactful for search engine optimization.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. The website includes headings, which help structure the content and improve readability for both users and search engines. Meta descriptions are optimized, providing concise and compelling summaries that can entice users to click on search results. The website is responsive, ensuring it can be accessed and viewed on multiple devices without compromising the user experience. Additionally, the presence of a RobotsTxt file allows the website to effectively communicate with search engine crawlers, ensuring efficient and accurate indexing. Finally, the inclusion of a SitemapXml makes it easier for search engines to discover and crawl all pages on the website, improving its visibility in search results.
However, there are a few areas where the business's SEO could be improved. The absence of a blog limits the website's ability to generate fresh, relevant, and authoritative content, which can hinder its search engine rankings. Furthermore, the lack of rich snippets means the website misses out on opportunities to enhance its search result visibility and provide users with additional information, such as star ratings or product availability.
How is their online presence, including social media profiles?
The business has a strong online presence with a Facebook Business Page and an Instagram Page. The Facebook page has a high number of likes, indicating a significant following. This provides the business with a platform to engage with existing customers and attract new ones. The Instagram page has a medium number of followers, indicating a growing audience.
However, the business does not have a Google my business Claimed Listing or a Nextdoor listing. This limits its visibility in local search results and on community-oriented platforms. Additionally, the absence of a Pinterest page means the business is missing out on an opportunity to reach a visually-oriented audience.
CHRA effectively utilizes marketing elements such as precision fabrication, paint and bodywork, teamwork, and unique builds to showcase their commitment to exceptional craftsmanship. Their website's use of relevant keywords and SEO strengths enhances their online presence, while their social media presence on Facebook and Instagram provides opportunities for engagement. However, to strengthen their brand consistency and messaging, CHRA could consider developing a unique value proposition that sets them apart in the competitive automotive market. Additionally, expanding their digital footprint through platforms like Google My Business, Nextdoor, and Pinterest would further increase their visibility and reach a wider audience. By leveraging these marketing elements effectively, CHRA can establish a strong and memorable brand identity that resonates with potential customers.