Defined Autoworks
12157 Broad St SW, Pataskala, OH 43062
www.definedautoworks.com
Business overview
Defined Autoworks is a small facility located in Pataskala Ohio, which has provided services to many customers over the last 16 years of its existence. The business was started in 2006 by Logan Carswell, the owner, founder, and creator of Defined Autoworks, who grew up around rotary engines his entire life. He was one of the first to do a 3-rotor naturally aspirated and also one of the first in the United States who custom built and installed a 4-rotor in 2012. The business has been racing a 4-rotor powered Rx7 for over 10 years, proving all the technology developed.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
43Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Defined Autoworks has an estimated digital health score of 43 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Defined Autoworks provide?
It offers engine rebuild service with engine removal and installation, rebuilds the most 4-rotor engines in the United States as well as the only one racing a 4-rotor in the United States, and also provides Rx-792p replicas (797B), complete engines, service, modifications and full builds on RX series vehicles.
How does Defined Autoworks differentiate its brand identity, and what unique selling points do they use?
Rotary experts: With years of experience and extensive R&D, they are experts in building rotary engines and racing 4-rotors.
NASA TT1 record: They beat the NASA TT1 record at Mid-Ohio by over 2 seconds with their 4-rotor powered Rx7.
Highest horsepower: They have achieved and hold some of the highest documented horsepower figures in naturally aspirated rotary engines.
First and only: They were among the first to do a 3-rotor naturally aspirated and the first in the United States to custom build and install a 4-rotor.
What value proposition does Defined Autoworks offer, and how well do they communicate it through their messaging?
Defined Autowork's unique value proposition is their extensive knowledge and experience in building and racing rotary engines, which has led to some of the highest documented horsepower figures in naturally aspirated rotary engines. Their messaging is consistent throughout their website, emphasizing their expertise, passion for racing, and commitment to providing their customers with the highest quality products and services.
What keywords is Defined Autoworks targeting for SEO?
The content effectively incorporates the primary keyword "rotary engines" and the secondary keyword "Rx7" throughout the text. It mentions these terms several times, showcasing a clear focus on the target audience.
However, there is room for improvement in the use of natural language. The content uses technical terms such as "streetport," "semi p-port," and "peripheral port" without providing adequate explanations or context. This may make it difficult for the average user to fully understand the services offered and may hinder search engine crawlers' ability to accurately index the page.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a responsive website, indicating that it is optimized for different devices and screen sizes. Additionally, it has implemented robots.txt and sitemap.xml, which are essential for proper website indexing and navigation.
However, weaknesses: The business lacks certain key SEO attributes, including a blog, headings, and meta description optimization. Rich snippets are also not implemented, which can enhance the visibility and attractiveness of search results.
How is their online presence, including social media profiles?
The business has a strong presence on Google my business with a claimed listing. Additionally, the business has a Facebook business page with high likes, indicating a substantial following and engagement. This indicates a proactive approach to managing their online presence and connecting with customers.
However, the business lacks a presence on other key social media platforms such as Instagram, Pinterest, and Nextdoor. These platforms offer additional opportunities for reaching potential customers, building brand awareness, and engaging with the community. By not having a presence on these platforms, the business is potentially missing out on valuable opportunities to connect with their target audience and expand their online reach.
In conclusion, Defined Autoworks' marketing strategy emphasizes its expertise in rotary engines, building on years of experience and racing prowess. The messaging consistently highlights its unique value proposition, resulting in some of the highest documented horsepower figures in naturally aspirated rotary engines. While the website effectively captures the primary and secondary keywords, it should incorporate natural language for enhanced readability. The lack of a blog, headings, and meta description optimization diminishes SEO visibility, while the absence on various social media platforms limits brand exposure. By addressing these elements, Defined Autoworks can strengthen its marketing presence and further establish itself as a thought leader in the automotive industry.
