Business overview

DeRigge Heating & Air Conditioning has been serving the people of Chemung County, Steuben County, Schuyler County and the surrounding areas including Elmira, Horseheads, Big Flats, Pine City, Southport, Wellsburg, Lowman, Chemung, Breesport, Elmira Heights, Corning, Painted Post, Watkins Glen, Montour Falls, Bath and Erin for more than 18 years. We are the local specialists in heating and cooling sales, service, repairs and installation.

DeRigge Heating & Air Conditioning has been serving the people of Chemung County, Steuben County, Schuyler County and the surrounding areas including Elmira, Horseheads, Big Flats, Pine City, Southport, Wellsburg, Lowman, Chemung, Breesport, Elmira Heights, Corning, Painted Post, Watkins Glen, Montour Falls, Bath and Erin for more than 18 years. We are the local specialists in heating and cooling sales, service, repairs and installation.

Their business comes under the category of Heating, Ventilation & Air Conditioning.

BuzzScore

43

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Derigge Heating & Air Conditioning has an estimated digital health score of 43 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Derigge Heating & Air Conditioning provide?

DeRigge Heating & Air Conditioning provides sales, service, repairs and installation of furnaces, forced air furnaces, tankless water heaters, boilers- water & steam, radiant floor heat, central air conditioning and ductless mini split systems. We service brands including Luxaire, Tempstar, Mitsubishi, Pennco, Dunkirk, Peerless, Navien, and many more!

DeRigge Heating & Air Conditioning provides sales, service, repairs and installation of furnaces, forced air furnaces, tankless water heaters, boilers- water & steam, radiant floor heat, central air conditioning and ductless mini split systems. We service brands including Luxaire, Tempstar, Mitsubishi, Pennco, Dunkirk, Peerless, Navien, and many more!

How does Derigge Heating & Air Conditioning differentiate its brand identity, and what unique selling points do they use?

Locally Owned & Operated: DeRigge Heating & Air Conditioning is a locally owned and operated heating and cooling company.

Emergency Service Available: We provide emergency service for heating and cooling repairs.

Free Estimates: We offer free estimates for our services

Owner Mike DeRigge brings more than 23 years of personal experience to every job: Our owner has over 23 years of experience in the field.

What value proposition does Derigge Heating & Air Conditioning offer, and how well do they communicate it through their messaging?

Our unique value proposition is that we are the local specialists in heating and cooling sales, service, repairs and installation. We are locally owned and operated, and we offer free estimates. We have a team of experienced professionals who are dedicated to providing prompt, quality service.

Our unique value proposition is that we are the local specialists in heating and cooling sales, service, repairs and installation. We are locally owned and operated, and we offer free estimates. We have a team of experienced professionals who are dedicated to providing prompt, quality service.

What keywords is Derigge Heating & Air Conditioning targeting for SEO?

The website uses the keywords "heating and air conditioning" prominently throughout its content, which is positive for SEO. The business's location, "Elmira, New York," is also mentioned several times, which is also beneficial for local search results.

However, the content could be improved by using more specific keywords throughout. For example, the page about heating and air conditioning sales could include keywords such as "furnace installation," "air conditioner repair," and "ductless mini split systems." The page about emergency service could include keywords such as "24/7 emergency service" and "HVAC repairs."

The website uses the keywords "heating and air conditioning" prominently throughout its content, which is positive for SEO. The business's location, "Elmira, New York," is also mentioned several times, which is also beneficial for local search results. However, the content could be improved by using more specific keywords throughout. For example, the page about heating and air conditioning sales could include keywords such as "furnace installation," "air conditioner repair," and "ductless mini split systems." The page about emergency service could include keywords such as "24/7 emergency service" and "HVAC repairs."

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has a strong SEO foundation with the implementation of headings, rich snippets, RobotsTxt, and SitemapXml. The responsive design also ensures compatibility across various devices.

However, there are areas that need improvement. The absence of a blog limits the creation of valuable content that can attract organic traffic. Additionally, meta description optimization should be implemented to enhance the attractiveness of search results and entice users to click on the website.

The business has a strong SEO foundation with the implementation of headings, rich snippets, RobotsTxt, and SitemapXml. The responsive design also ensures compatibility across various devices. However, there are areas that need improvement. The absence of a blog limits the creation of valuable content that can attract organic traffic. Additionally, meta description optimization should be implemented to enhance the attractiveness of search results and entice users to click on the website.

How is their online presence, including social media profiles?

The business has a weak online presence. None of the common business listing platforms, such as Google My Business, Nextdoor, Facebook Business Page, and Pinterest, have been claimed or created. The business also does not have an Instagram Page.

However, the business does have a website, which is a strength. The website is informative and easy to navigate. It provides information about the business's products and services, as well as contact information. The business also has a medium-sized following on Twitter, with over 1000 followers.

The business has a weak online presence. None of the common business listing platforms, such as Google My Business, Nextdoor, Facebook Business Page, and Pinterest, have been claimed or created. The business also does not have an Instagram Page. However, the business does have a website, which is a strength. The website is informative and easy to navigate. It provides information about the business's products and services, as well as contact information. The business also has a medium-sized following on Twitter, with over 1000 followers.

DeRigge Heating & Air Conditioning's marketing strategy effectively utilizes various elements to establish a strong local presence. By emphasizing local ownership, providing emergency services, offering free estimates, and highlighting the owner's extensive experience, the business caters to the needs of the local community. Additionally, the use of targeted keywords and optimized website design ensures visibility in search results and enhances user experience. Despite opportunities for improvement in online presence and content marketing, the business has successfully leveraged marketing elements to position itself as the preferred heating and cooling provider in its target region.

DeRigge Heating & Air Conditioning's marketing strategy effectively utilizes various elements to establish a strong local presence. By emphasizing local ownership, providing emergency services, offering free estimates, and highlighting the owner's extensive experience, the business caters to the needs of the local community. Additionally, the use of targeted keywords and optimized website design ensures visibility in search results and enhances user experience. Despite opportunities for improvement in online presence and content marketing, the business has successfully leveraged marketing elements to position itself as the preferred heating and cooling provider in its target region.

To strengthen their online presence, Derigge Heating & Air Conditioning can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.