Business overview

Diehl Ford of Massillon is a car dealership in Massillon, Ohio that specializes in selling new and used Ford vehicles. They offer a wide selection of Ford models, including cars, SUVs, and trucks. Diehl Ford of Massillon is committed to providing excellent customer service and has a team of experienced sales professionals who can help you find the perfect vehicle for your needs.

Diehl Ford of Massillon is a car dealership in Massillon, Ohio that specializes in selling new and used Ford vehicles. They offer a wide selection of Ford models, including cars, SUVs, and trucks. Diehl Ford of Massillon is committed to providing excellent customer service and has a team of experienced sales professionals who can help you find the perfect vehicle for your needs.

Their business comes under the category of Automobile - Dealers.

BuzzScore

62

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Diehl Ford Of Massillon has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Diehl Ford Of Massillon provide?

Diehl Ford of Massillon offers a wide range of new and used Ford vehicles, including cars, SUVs, and trucks. They also provide a variety of services, such as financing, leasing, and maintenance.

Diehl Ford of Massillon offers a wide range of new and used Ford vehicles, including cars, SUVs, and trucks. They also provide a variety of services, such as financing, leasing, and maintenance.

How does Diehl Ford Of Massillon differentiate its brand identity, and what unique selling points do they use?

What value proposition does Diehl Ford Of Massillon offer, and how well do they communicate it through their messaging?

Diehl Ford of Massillon's website is consistent with their brand identity as a car dealership that is committed to providing excellent customer service. The website is easy to navigate and provides a lot of information about the dealership's inventory and services. The website also features a number of customer testimonials, which helps to build trust and credibility.

Diehl Ford of Massillon's website is consistent with their brand identity as a car dealership that is committed to providing excellent customer service. The website is easy to navigate and provides a lot of information about the dealership's inventory and services. The website also features a number of customer testimonials, which helps to build trust and credibility.

What keywords is Diehl Ford Of Massillon targeting for SEO?

The content prominently features the city "Massillon" and "Ford" vehicles, indicating that "Massillon" and "Ford" are likely to be the primary and secondary keywords.

However, the content could improve its SEO by using these keywords more strategically. For instance, the content mentions "Ford" only in the header and "Massillon" in a few places throughout the page, but it could benefit from incorporating these terms into the body of the content more naturally and frequently. Additionally, using long-tail keywords that are more specific to the location and services offered, such as "Massillon Ford dealer" or "Ford service in Massillon," could further enhance SEO performance.

The content prominently features the city "Massillon" and "Ford" vehicles, indicating that "Massillon" and "Ford" are likely to be the primary and secondary keywords. However, the content could improve its SEO by using these keywords more strategically. For instance, the content mentions "Ford" only in the header and "Massillon" in a few places throughout the page, but it could benefit from incorporating these terms into the body of the content more naturally and frequently. Additionally, using long-tail keywords that are more specific to the location and services offered, such as "Massillon Ford dealer" or "Ford service in Massillon," could further enhance SEO performance.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has a responsive website, indicating that it is mobile-friendly. Additionally, the presence of rich snippets and a Robots.txt file suggests that the website is well-optimized for search engines.

However, the lack of a blog, headings, and Meta Description Optimization may limit the website's visibility in search results. The absence of information on Google AdWords Cost, Google Ads Traffic, Google Organic Traffic, and Google Organic Cost makes it difficult to assess the business's overall SEO performance and potential areas for improvement.

The business has a responsive website, indicating that it is mobile-friendly. Additionally, the presence of rich snippets and a Robots.txt file suggests that the website is well-optimized for search engines. However, the lack of a blog, headings, and Meta Description Optimization may limit the website's visibility in search results. The absence of information on Google AdWords Cost, Google Ads Traffic, Google Organic Traffic, and Google Organic Cost makes it difficult to assess the business's overall SEO performance and potential areas for improvement.

How is their online presence, including social media profiles?

The business has a strong online presence, with a claimed Google My Business listing, a Facebook Business Page, and a Facebook page with a decent number of likes. This suggests that the business is taking steps to be visible online and connect with potential customers.

However, the business could improve its online presence by creating and maintaining Instagram and Pinterest pages. This would allow the business to reach a wider audience and engage with more potential customers. The low number of likes on the Facebook page also indicates that the business may need to improve its social media marketing strategy to increase engagement and reach.

The business has a strong online presence, with a claimed Google My Business listing, a Facebook Business Page, and a Facebook page with a decent number of likes. This suggests that the business is taking steps to be visible online and connect with potential customers. However, the business could improve its online presence by creating and maintaining Instagram and Pinterest pages. This would allow the business to reach a wider audience and engage with more potential customers. The low number of likes on the Facebook page also indicates that the business may need to improve its social media marketing strategy to increase engagement and reach.

Diehl Ford of Massillon's marketing strategy effectively leverages various elements to establish a strong presence in the automotive industry. The dealership's commitment to customer service and its extensive inventory of Ford vehicles are complemented by a consistent brand identity across its website, highlighting its trustworthiness. However, incorporating primary and secondary keywords into the content, optimizing Meta tags, and expanding its social media presence on platforms like Instagram and Pinterest would further enhance the dealership's SEO and online visibility, ultimately driving more traffic and generating leads.

Diehl Ford of Massillon's marketing strategy effectively leverages various elements to establish a strong presence in the automotive industry. The dealership's commitment to customer service and its extensive inventory of Ford vehicles are complemented by a consistent brand identity across its website, highlighting its trustworthiness. However, incorporating primary and secondary keywords into the content, optimizing Meta tags, and expanding its social media presence on platforms like Instagram and Pinterest would further enhance the dealership's SEO and online visibility, ultimately driving more traffic and generating leads.

To strengthen their online presence, Diehl Ford Of Massillon can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.