E.T. Harris & Son Inc

How does E.T. Harris & Son Inc differentiate its brand identity, and what unique selling points do they use?

70+ years of experience: The company has been providing HVAC and commercial refrigeration sales and services for over 70 years.

EPA approved: The business is EPA approved for handling refrigerants.

24-hour emergency services: The company provides 24-hour emergency services for both commercial and residential customers.

What value proposition does E.T. Harris & Son Inc offer, and how well do they communicate it through their messaging?

E.T. Harris & Son Inc is a family-owned and operated business that is committed to providing quality HVAC and commercial refrigeration sales and services to the North Country. The company's mission is to provide its customers with the best possible service and value, and its team of experienced and certified technicians is dedicated to meeting the needs of every customer.

E.T. Harris & Son Inc is a family-owned and operated business that is committed to providing quality HVAC and commercial refrigeration sales and services to the North Country. The company's mission is to provide its customers with the best possible service and value, and its team of experienced and certified technicians is dedicated to meeting the needs of every customer.

What keywords is E.T. Harris & Son Inc targeting for SEO?

The website uses "HVAC" and "commercial refrigeration" as primary keywords throughout the content. These keywords are included in the page titles, headings, and body copy, indicating a strong focus on these services.

However, the content on the website could benefit from incorporating more long-tail keywords and phrases that potential customers might use when searching for specific HVAC or commercial refrigeration services. For example, including keywords such as "HVAC installation Plattsburgh NY" or "commercial refrigeration repair near me" would make the content more relevant to users searching for these services in the specific area where the business operates.

The website uses "HVAC" and "commercial refrigeration" as primary keywords throughout the content. These keywords are included in the page titles, headings, and body copy, indicating a strong focus on these services. However, the content on the website could benefit from incorporating more long-tail keywords and phrases that potential customers might use when searching for specific HVAC or commercial refrigeration services. For example, including keywords such as "HVAC installation Plattsburgh NY" or "commercial refrigeration repair near me" would make the content more relevant to users searching for these services in the specific area where the business operates.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has a strong SEO foundation with optimized headings and meta descriptions. It also has a responsive website and a properly configured RobotsTxt file. Additionally, the presence of a Sitemap XML ensures that search engines can easily crawl and index the website's content.

However, the business could improve its SEO by adding a blog. This would provide an opportunity to generate high-quality, keyword-rich content that can attract organic traffic from search engines. Additionally, implementing rich snippets could enhance the visibility of the website's search results and drive more clicks from searchers.

The business has a strong SEO foundation with optimized headings and meta descriptions. It also has a responsive website and a properly configured RobotsTxt file. Additionally, the presence of a Sitemap XML ensures that search engines can easily crawl and index the website's content. However, the business could improve its SEO by adding a blog. This would provide an opportunity to generate high-quality, keyword-rich content that can attract organic traffic from search engines. Additionally, implementing rich snippets could enhance the visibility of the website's search results and drive more clicks from searchers.

How is their online presence, including social media profiles?

The business has a strong online presence with a claimed Facebook Business Page, indicating active engagement on a popular social media platform. However, the absence of a Google my business listing limits their visibility in local search results, potentially affecting their ability to reach local customers.

However, the business is not present on other major social media platforms such as Instagram and Pinterest, which could limit their ability to engage with potential customers and build a wider online following. Additionally, the lack of a Nextdoor listing may hinder their reach within local communities, limiting their ability to connect with potential customers in their immediate vicinity.

The business has a strong online presence with a claimed Facebook Business Page, indicating active engagement on a popular social media platform. However, the absence of a Google my business listing limits their visibility in local search results, potentially affecting their ability to reach local customers. However, the business is not present on other major social media platforms such as Instagram and Pinterest, which could limit their ability to engage with potential customers and build a wider online following. Additionally, the lack of a Nextdoor listing may hinder their reach within local communities, limiting their ability to connect with potential customers in their immediate vicinity.

Are they running online advertising campaigns to reach new customers?

In conclusion, E.T. Harris & Son Inc. effectively utilizes keywords throughout its website, leveraging its expertise in HVAC and commercial refrigeration. While the optimization of headings and meta descriptions supports its SEO foundation, the business can enhance its online presence by incorporating long-tail keywords, implementing a blog for high-quality content, and utilizing rich snippets for improved search result visibility. Additionally, expanding its social media presence on platforms like Instagram, Pinterest, and Nextdoor will strengthen its engagement with potential customers and establish a wider online reach within local communities.

In conclusion, E.T. Harris & Son Inc. effectively utilizes keywords throughout its website, leveraging its expertise in HVAC and commercial refrigeration. While the optimization of headings and meta descriptions supports its SEO foundation, the business can enhance its online presence by incorporating long-tail keywords, implementing a blog for high-quality content, and utilizing rich snippets for improved search result visibility. Additionally, expanding its social media presence on platforms like Instagram, Pinterest, and Nextdoor will strengthen its engagement with potential customers and establish a wider online reach within local communities.