Business overview
E.T. Harris & Son Inc is a company that provides HVAC services including installation, maintenance, and repair for residential and commercial buildings in Plattsburgh, NY. The HVAC services it offers include heating, ventilation, air conditioning, and commercial refrigeration. The business also offers 24-hour emergency services to customers. E.T. Harris & Son Inc has been in operation for over 70 years and has a team of experienced and certified technicians.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
E.T. Harris & Son Inc has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does E.T. Harris & Son Inc provide?
E.T. Harris & Son Inc provides top-quality HVAC, mini-splits, and commercial refrigeration sales and services. The company is a Manitowic Dealer for services and Installation, and also services and sells many other top brands. Its staff is highly qualified and will meet all of your commercial refrigeration needs.
How does E.T. Harris & Son Inc differentiate its brand identity, and what unique selling points do they use?
70+ years of experience: The company has been providing HVAC and commercial refrigeration sales and services for over 70 years.
EPA approved: The business is EPA approved for handling refrigerants.
24-hour emergency services: The company provides 24-hour emergency services for both commercial and residential customers.
What value proposition does E.T. Harris & Son Inc offer, and how well do they communicate it through their messaging?
E.T. Harris & Son Inc is a family-owned and operated business that is committed to providing quality HVAC and commercial refrigeration sales and services to the North Country. The company's mission is to provide its customers with the best possible service and value, and its team of experienced and certified technicians is dedicated to meeting the needs of every customer.
What keywords is E.T. Harris & Son Inc targeting for SEO?
The website uses "HVAC" and "commercial refrigeration" as primary keywords throughout the content. These keywords are included in the page titles, headings, and body copy, indicating a strong focus on these services.
However, the content on the website could benefit from incorporating more long-tail keywords and phrases that potential customers might use when searching for specific HVAC or commercial refrigeration services. For example, including keywords such as "HVAC installation Plattsburgh NY" or "commercial refrigeration repair near me" would make the content more relevant to users searching for these services in the specific area where the business operates.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings and meta descriptions. It also has a responsive website and a properly configured RobotsTxt file. Additionally, the presence of a Sitemap XML ensures that search engines can easily crawl and index the website's content.
However, the business could improve its SEO by adding a blog. This would provide an opportunity to generate high-quality, keyword-rich content that can attract organic traffic from search engines. Additionally, implementing rich snippets could enhance the visibility of the website's search results and drive more clicks from searchers.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Facebook Business Page, indicating active engagement on a popular social media platform. However, the absence of a Google my business listing limits their visibility in local search results, potentially affecting their ability to reach local customers.
However, the business is not present on other major social media platforms such as Instagram and Pinterest, which could limit their ability to engage with potential customers and build a wider online following. Additionally, the lack of a Nextdoor listing may hinder their reach within local communities, limiting their ability to connect with potential customers in their immediate vicinity.
In conclusion, E.T. Harris & Son Inc. effectively utilizes keywords throughout its website, leveraging its expertise in HVAC and commercial refrigeration. While the optimization of headings and meta descriptions supports its SEO foundation, the business can enhance its online presence by incorporating long-tail keywords, implementing a blog for high-quality content, and utilizing rich snippets for improved search result visibility. Additionally, expanding its social media presence on platforms like Instagram, Pinterest, and Nextdoor will strengthen its engagement with potential customers and establish a wider online reach within local communities.