Eller's Heating And Cooling
519 London Ave, Marysville, OH 43040
www.ellersheatingandcooling.net
Business overview
Eller's Heating and Cooling is a local, family-owned company that has been providing premium HVAC service to customers in Marysville and Marion, OH for over 30 years. They offer a complete range of residential and commercial HVAC services, including new HVAC system installation, emergency repairs, duct cleaning, ductwork design and layout, blown insulation, water heater repair and replacement, equipment retrofitting and replacement, service for all makes and models, complete installation and retrofits, and 24-hour emergency repairs. They are licensed, bonded, and insured, and they offer competitive pricing, free estimates, and same-day service.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Eller's Heating And Cooling has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Eller's Heating And Cooling provide?
Eller's Heating and Cooling offers a comprehensive range of HVAC services for both residential and commercial customers. Services include new HVAC system installation, emergency repairs, duct cleaning, ductwork design and layout, blown insulation, water heater repair and replacement, equipment retrofitting and replacement, service for all makes and models, complete installation and retrofits, and 24-hour emergency repairs.
How does Eller's Heating And Cooling differentiate its brand identity, and what unique selling points do they use?
Licensed, bonded, and insured: Eller's Heating and Cooling is licensed, bonded, and insured for your protection.
Local, family-owned business: Eller's Heating and Cooling has been a family-owned and operated business for over 30 years.
Free estimates: Eller's Heating and Cooling offers free estimates on all of their services.
Competitive pricing: Eller's Heating and Cooling offers competitive pricing on all of their services.
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BuzzScore
What value proposition does Eller's Heating And Cooling offer, and how well do they communicate it through their messaging?
Eller's Heating and Cooling's brand messaging emphasizes their commitment to providing reliable, affordable, and high-quality HVAC services to their customers. They are a local, family-owned business that has been serving the Marysville and Marion, OH area for over 30 years. They are licensed, bonded, and insured, and they offer a satisfaction guarantee on all of their work.
What keywords is Eller's Heating And Cooling targeting for SEO?
The website content uses relevant keywords for SEO, including "HVAC," "Heating," "Cooling," "Marysville," and "Marion." These keywords are placed throughout the content, in headers, meta descriptions, and body text, which helps improve the website's visibility in search engine results.
However, the content could be further improved by incorporating keywords into the image alt text and using more specific keywords to target specific search queries. For example, instead of using the general term "HVAC services," consider using more specific keywords like "residential HVAC installation" or "emergency HVAC repairs." By optimizing the content with these additional keyword variations, the website can expand its reach and attract a wider audience.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. It uses headings, meta description optimization, rich snippets, and a sitemap.xml file. The website is also responsive, meaning it can be easily viewed on any device. Additionally, the business has a good number of Google Ads keywords, which indicates that it is using paid advertising to reach potential customers.
However, the business also has some SEO weaknesses. It does not have a blog, which is a valuable tool for providing fresh content and attracting organic traffic. Additionally, the business does not have a robots.txt file, which can help to prevent search engines from crawling and indexing unwanted pages on the website.
How is their online presence, including social media profiles?
Strengths: The business has a solid online presence, with listings on Google My Business and Nextdoor. Additionally, it has a Facebook Business Page, which provides a platform for customer engagement and marketing.
However, there are a few weaknesses in the business's online presence. The Facebook page has a low number of likes, indicating limited reach and engagement. Furthermore, the business is not present on Instagram or Pinterest, which limits its visibility on these popular social media platforms.
Eller's Heating and Cooling excels in its comprehensive HVAC services, encompassing both residential and commercial needs. With a commitment to quality, affordability, and reliability, it employs a range of marketing elements to enhance its visibility. The company optimizes its website for search engines through relevant keywords, enhancing its online presence. By embracing social media platforms and building a robust online reputation, Eller's Heating and Cooling strategically connects with its target audience, effectively promoting its brand and driving customer acquisition.
