Business overview
Extreme Customs & Classic Cars is a Houston, TX based family business that specializes in auto services such as full-body restoration, body customization, and repair services. They have been in business for 24 years and are known for their excellent service, top-notch products with warranty, and for using highly skilled technicians. Extreme Customs & Classic Cars also received awards and recognition for their work, such as 1st and 2nd place awards at the AutoRama Car Show.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
52Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Extreme Customs & Classic Cars has an estimated digital health score of 52 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Extreme Customs & Classic Cars provide?
Extreme Customs & Classic Cars offers various auto services, including restoration of classic cars and full-body shop services. They also provide auto customization, truck and trailer services, and fleet repair services. All their products and services come with a warranty.
How does Extreme Customs & Classic Cars differentiate its brand identity, and what unique selling points do they use?
Family-operated: Extreme Customs & Classic Cars is a family-owned and operated business.
Signature style of work: Miguel Alvarez, the owner, is known for his unique style of work.
100% effort: The owner puts 100% effort into all the work he does.
Awards and recognition: Extreme Customs & Classic Cars has received awards and recognition for their work, such as 1st and 2nd place awards at the AutoRama Car Show.
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What value proposition does Extreme Customs & Classic Cars offer, and how well do they communicate it through their messaging?
Extreme Customs & Classic Cars' unique value proposition is their commitment to providing top-quality auto services at the right prices. They use highly skilled technicians and offer a warranty on all their products and services, including a 2-YEAR WARRANTY on full-auto restoration work.
What keywords is Extreme Customs & Classic Cars targeting for SEO?
The content effectively utilizes the primary keywords "Houston Auto Repair" and "Restoration Services" throughout the website, including in headings, titles, and body text. Additionally, secondary keywords such as "Auto Customization," "Classic Car Restoration," and "Truck and Trailer Services" are also used frequently and strategically placed within the content, contributing to its overall relevance and optimization for search engines.
However, improvement is needed in incorporating long-tail keywords. Long-tail keywords are more specific and less competitive, allowing the website to rank for more specific search queries and attract a more targeted audience. Including variations of these keywords and phrases throughout the content, such as "custom car restoration in Houston" or "fleet repair services for trailers," would further enhance the SEO performance of the website.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings, meta descriptions, and rich snippets. The use of a robots.txt file and a sitemap.xml ensures that search engines can effectively crawl and index the website. The responsive design also enhances user experience and accessibility across various devices.
However, the absence of a blog and limited information on Google AdWords and organic traffic metrics indicate potential areas for improvement. A blog can provide valuable content for users, establish the business as a thought leader, and attract backlinks. Additionally, understanding Google AdWords and organic traffic performance can help the business optimize its marketing strategy and gain insights into its online visibility and customer acquisition channels.
How is their online presence, including social media profiles?
Strengths: This business has a solid online presence with active social media pages on Facebook and Nextdoor. They also have a claimed Google My Business listing, which is crucial for local search visibility. This indicates a concerted effort to establish a strong online presence and connect with potential customers.
However, weaknesses include a lack of an Instagram and Pinterest presence. As visual platforms with a large user base, Instagram and Pinterest offer valuable opportunities to showcase products, engage with customers, and drive sales. Additionally, the low number of likes on the Facebook business page suggests limited engagement and follower base.
Extreme Customs & Classic Cars effectively employs a range of marketing elements to promote its auto services. The company utilizes targeted keywords throughout its website to enhance SEO visibility, ensuring its online presence aligns with relevant search queries. However, further improvement can be made in incorporating long-tail keywords. Additionally, the business benefits from active social media presence on Facebook and Nextdoor while also maintaining its Google My Business listing. Expanding its social media reach to include Instagram and Pinterest would further enhance the company's online visibility and customer engagement.