Business overview

Falls Heating & Cooling is an HVAC contractor serving the areas of Stark, Summit, and Portage County in Ohio. Founded in 1986, the company has over 35 years of experience in the industry. They pride themselves on providing quality work and dependable service. Their team of highly trained and experienced HVAC technicians are available 24/7 for emergency repairs and maintenance. Falls Heating & Cooling is committed to customer satisfaction and offers a 100% guarantee on their products and services.

Falls Heating & Cooling is an HVAC contractor serving the areas of Stark, Summit, and Portage County in Ohio. Founded in 1986, the company has over 35 years of experience in the industry. They pride themselves on providing quality work and dependable service. Their team of highly trained and experienced HVAC technicians are available 24/7 for emergency repairs and maintenance. Falls Heating & Cooling is committed to customer satisfaction and offers a 100% guarantee on their products and services.

Their business comes under the category of Heating, Ventilation & Air Conditioning.

BuzzScore

80

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Falls Heating & Cooling has an estimated digital health score of 80 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Falls Heating & Cooling provide?

Falls Heating & Cooling offers a range of HVAC products and services, including:

- Furnace repair and installation

- Air conditioning repair and installation

- Boiler repair and installation

- Heat pump repair and installation

- Air cleaner repair and installation

- Humidifier repair and installation

- Geothermal repair and installation

Falls Heating & Cooling offers a range of HVAC products and services, including: - Furnace repair and installation - Air conditioning repair and installation - Boiler repair and installation - Heat pump repair and installation - Air cleaner repair and installation - Humidifier repair and installation - Geothermal repair and installation

How does Falls Heating & Cooling differentiate its brand identity, and what unique selling points do they use?

Local Business: Locally owned and operated serving Cuyahoga Falls, Stow, Fairlawn, Kent, Ohio, and surrounding areas.

Industry Expertise: Over 35 years of experience in the HVAC industry.

Commitment to Quality: Our work is respected in the Akron area community and has been for more than 35 years.

100% Guarantee: Professional Service and Installation

What value proposition does Falls Heating & Cooling offer, and how well do they communicate it through their messaging?

Falls Heating & Cooling's unique value proposition is their commitment to quality work, dependable service, and customer satisfaction. They believe that customer service is their foremost responsibility and strive to provide their customers with the peace of mind that comes from quality work, dependable service, experience in the field, and ultimate customer satisfaction. Their messaging consistently emphasizes their commitment to providing the best possible service to their customers, and they back this up with their 100% guarantee on their products and services.

Falls Heating & Cooling's unique value proposition is their commitment to quality work, dependable service, and customer satisfaction. They believe that customer service is their foremost responsibility and strive to provide their customers with the peace of mind that comes from quality work, dependable service, experience in the field, and ultimate customer satisfaction. Their messaging consistently emphasizes their commitment to providing the best possible service to their customers, and they back this up with their 100% guarantee on their products and services.

What keywords is Falls Heating & Cooling targeting for SEO?

The content effectively incorporates primary keywords such as "HVAC," "Heating," "Cooling," and "Furnace" throughout its pages. The inclusion of these keywords in page titles, headings, and body text helps search engines understand the site's relevance to these topics, increasing its visibility in search results.

However, the content could benefit from optimizing keyword usage for local SEO. Although the business is located in Cuyahoga Falls, Ohio, the content lacks specific geographic keywords throughout its pages. Including location-based keywords in titles, meta descriptions, and headings would improve the website's visibility for local searches related to HVAC services in Cuyahoga Falls and surrounding areas.

The content effectively incorporates primary keywords such as "HVAC," "Heating," "Cooling," and "Furnace" throughout its pages. The inclusion of these keywords in page titles, headings, and body text helps search engines understand the site's relevance to these topics, increasing its visibility in search results. However, the content could benefit from optimizing keyword usage for local SEO. Although the business is located in Cuyahoga Falls, Ohio, the content lacks specific geographic keywords throughout its pages. Including location-based keywords in titles, meta descriptions, and headings would improve the website's visibility for local searches related to HVAC services in Cuyahoga Falls and surrounding areas.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has optimized its website for SEO by implementing headings and meta description optimization. The presence of a robots.txt file and a sitemap.xml ensures that search engines can crawl and index the website effectively.

However, the business's SEO strategy could be strengthened by incorporating rich snippets to enhance the visibility of search results. Additionally, creating a blog would provide an opportunity to generate valuable content that can attract organic traffic through keyword optimization.

The business has optimized its website for SEO by implementing headings and meta description optimization. The presence of a robots.txt file and a sitemap.xml ensures that search engines can crawl and index the website effectively. However, the business's SEO strategy could be strengthened by incorporating rich snippets to enhance the visibility of search results. Additionally, creating a blog would provide an opportunity to generate valuable content that can attract organic traffic through keyword optimization.

How is their online presence, including social media profiles?

This business has a strong online presence with active Facebook and Instagram pages. The presence on these platforms allows the business to connect with potential customers, share updates, and promote products or services.

However, the business lacks a presence on Google my business, Nextdoor, and Pinterest. This limits the business's visibility and accessibility to potential customers on these platforms. The absence of a claimed Google My Business listing in particular could result in missed opportunities to attract local customers through search results and map listings.

This business has a strong online presence with active Facebook and Instagram pages. The presence on these platforms allows the business to connect with potential customers, share updates, and promote products or services. However, the business lacks a presence on Google my business, Nextdoor, and Pinterest. This limits the business's visibility and accessibility to potential customers on these platforms. The absence of a claimed Google My Business listing in particular could result in missed opportunities to attract local customers through search results and map listings.

Falls Heating & Cooling effectively utilizes SEO strategies by employing primary keywords in relevant page elements. However, to enhance their local SEO presence, the content should incorporate location-based keywords. Additionally, the implementation of rich snippets and the creation of a blog would further optimize the website for improved visibility and organic traffic. The business's active social media presence on Facebook and Instagram showcases their engagement with customers, but to broaden their reach, establishing a Google My Business profile and developing a presence on Nextdoor and Pinterest would be beneficial in capturing a wider audience.

Falls Heating & Cooling effectively utilizes SEO strategies by employing primary keywords in relevant page elements. However, to enhance their local SEO presence, the content should incorporate location-based keywords. Additionally, the implementation of rich snippets and the creation of a blog would further optimize the website for improved visibility and organic traffic. The business's active social media presence on Facebook and Instagram showcases their engagement with customers, but to broaden their reach, establishing a Google My Business profile and developing a presence on Nextdoor and Pinterest would be beneficial in capturing a wider audience.

To strengthen their online presence, Falls Heating & Cooling can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.