Firm Automotive
3501 NE 28th St, Fort Worth, TX 76111
www.firmautomotive.com
Business overview
Firm Automotive was started in 1987 and has since grown to become the go-to guys for diesel repair in North Texas and have expanded to gasoline repair. The shop is at dealership level with knowledge and equipment. They work directly with engineers from original equipment and aftermarket manufacturers. Their team of skilled technicians is ready to get your vehicles back on the road. They have received the Better Business Bureau Golden Torch Award for 2002 and employ ASE certified technicians that perform everything from preventative maintenance to engine repair on diesel engines, gasoline engines, and hybrids. They also have an additional specialty in diagnostic, tuning, and driveability issues for POWERSTROKE, DURAMAX, and CUMMINS diesel trucks.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
44Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Firm Automotive has an estimated digital health score of 44 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Firm Automotive provide?
Firm Automotive offers a wide range of services including preventative maintenance, diagnostics, air conditioning, engine repair, suspension repair, tires, and fleet services. They are known for their expertise in diesel repair and have expanded to gasoline repair. Their team of ASE certified technicians performs everything from preventative maintenance to engine repair on diesel engines, gasoline engines, and hybrids.
How does Firm Automotive differentiate its brand identity, and what unique selling points do they use?
ASE Certified Technicians: They employ ASE certified technicians that perform everything from preventative maintenance to engine repair on diesel engines, gasoline engines, and hybrids.
24 month or 24,000 mile warranty: All of their repairs are backed by a 24 month or 24,000 mile warranty.
BBB Golden Torch Award 2002: They are the recipient of the Better Business Bureau Golden Torch Award for 2002 for their commitment to ethical business practices.
Fleet Specialists: They have experience in servicing fleet vehicles and have worked with companies such as Enterprise, ARI, and Donlen.
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What value proposition does Firm Automotive offer, and how well do they communicate it through their messaging?
Firm Automotive's brand messaging emphasizes their commitment to providing exceptional service with honest and reliable staff. They highlight their expertise in diesel repair and their ability to handle various automotive needs, from preventative maintenance to engine repair.
What keywords is Firm Automotive targeting for SEO?
The content effectively incorporates the probable primary keywords such as "automotive," "diesel repair," "Fort Worth," and "repair" throughout its pages, enhancing its search engine visibility.
However, the content can improve its usage of secondary keywords to further strengthen its SEO. Specifically, terms related to the business's specific services, such as "oil change," "tire rotation," or "engine diagnostics," could be strategically integrated into the text to target a wider range of relevant search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has optimized its website for mobile users by ensuring it is responsive. It also has a well-structured website with appropriate headings, making it easy for search engines to understand and index its content. Additionally, the business has created a sitemap to guide search engines through its website, helping them discover and crawl important pages. These SEO strengths can contribute to improved organic visibility and search engine rankings.
However, the business does not have a blog or rich snippets. By creating a blog, the business could provide valuable content to its target audience, attract backlinks, and improve its chances of ranking for long-tail keywords. Rich snippets can also enhance the visibility of the business's website in search results and attract more clicks. Therefore, investing in these areas could further enhance the business's SEO performance.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google my business listing and a Nextdoor listing. Additionally, they have a Facebook Business Page which is an effective platform for customer engagement and brand building.
However, the business has not established a presence on Instagram and Pinterest, which are significant social media platforms for businesses to reach their target audience. Additionally, the Facebook page has low likes, indicating that the business may not be effectively engaging with their followers and building a strong online community.
Firm Automotive's comprehensive marketing strategy encompasses various elements that contribute to its success. Their focus on customer service through ASE-certified technicians, along with the 24-month warranty, fosters trust and credibility. The Better Business Bureau Golden Torch Award recognizes their ethical practices, while their expertise in diesel repair and vehicle maintenance showcases their technical proficiency. Their consistent brand messaging emphasizes honesty, reliability, and a commitment to meeting the diverse needs of customers. By leveraging these elements effectively, Firm Automotive has established a strong brand identity and positioned itself as a trusted provider of automotive services.
