Business overview

Fishinger & Mountview Auto Repair, that started in 1950 as a gas station and in 2008 became solely an auto repair service, is a full-service preventive maintenance and automotive repair center. It has grown to become a go-to repair shop for many in the Upper Arlington area, known for its reasonable prices, quality services, and friendly customer service. The business has a team of experienced mechanics with over two decades of experience, led by Tom Larason, the owner who worked there for 21 years before acquiring it in 2018.

Fishinger & Mountview Auto Repair, that started in 1950 as a gas station and in 2008 became solely an auto repair service, is a full-service preventive maintenance and automotive repair center. It has grown to become a go-to repair shop for many in the Upper Arlington area, known for its reasonable prices, quality services, and friendly customer service. The business has a team of experienced mechanics with over two decades of experience, led by Tom Larason, the owner who worked there for 21 years before acquiring it in 2018.

Their business comes under the category of Automobile - Repairs & Services.

BuzzScore

49

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Fishinger & Mountview Auto Repair has an estimated digital health score of 49 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Fishinger & Mountview Auto Repair provide?

Fishinger & Mountview Auto Repair offers a wide range of automotive repair and maintenance services, including oil changes, brake repairs, tire replacements, exhaust and muffler repairs, air conditioning recharge, and engine diagnostics. They also specialize in major auto repair work, such as transmission fluid exchange, minor transmission repairs, and electrical repairs. Their services are known for being reasonably priced and of high quality, with a focus on only repairing what needs to be repaired.

Fishinger & Mountview Auto Repair offers a wide range of automotive repair and maintenance services, including oil changes, brake repairs, tire replacements, exhaust and muffler repairs, air conditioning recharge, and engine diagnostics. They also specialize in major auto repair work, such as transmission fluid exchange, minor transmission repairs, and electrical repairs. Their services are known for being reasonably priced and of high quality, with a focus on only repairing what needs to be repaired.

How does Fishinger & Mountview Auto Repair differentiate its brand identity, and what unique selling points do they use?

Reasonable Prices: We provide Quality Services for over 20 Years

Honest and Transparent: We ensure that you receive a detailed estimate of all auto repair work.

Experienced Technicians: Our auto mechanics have been working in shops for over two decades.

Customer-Focused: We know our work and we know our customers.

What value proposition does Fishinger & Mountview Auto Repair offer, and how well do they communicate it through their messaging?

Fishinger & Mountview Auto Repair's unique value proposition is its focus on providing quality auto repair and maintenance services at reasonable prices. They prioritize honesty and transparency, ensuring that customers receive a detailed estimate of all repair work. Their experienced technicians have over two decades of experience and are committed to providing excellent customer service. The shop's slogan, "Arlington's Reliable Auto Care," reflects their commitment to providing trustworthy and reliable automotive services to the community.

Fishinger & Mountview Auto Repair's unique value proposition is its focus on providing quality auto repair and maintenance services at reasonable prices. They prioritize honesty and transparency, ensuring that customers receive a detailed estimate of all repair work. Their experienced technicians have over two decades of experience and are committed to providing excellent customer service. The shop's slogan, "Arlington's Reliable Auto Care," reflects their commitment to providing trustworthy and reliable automotive services to the community.

What keywords is Fishinger & Mountview Auto Repair targeting for SEO?

The content effectively utilizes the primary keyword "Auto Repair" throughout the website, ensuring relevance to potential search queries. Additionally, it includes specific services such as "brakes," "tires," and "diagnostics," which are likely to be searched by users looking for particular auto repair needs.

However, the content lacks specific mention of the secondary keyword "Fishinger & Mountview Auto Repair" in the main body of most pages, which is crucial for establishing the business's name recognition in search engine results. Including variations of the business name, such as "Fishinger Mountview Auto Repair," or "Fishinger & Mountview" in strategic locations throughout the website would enhance the website's visibility for branded searches and improve overall SEO performance.

The content effectively utilizes the primary keyword "Auto Repair" throughout the website, ensuring relevance to potential search queries. Additionally, it includes specific services such as "brakes," "tires," and "diagnostics," which are likely to be searched by users looking for particular auto repair needs. However, the content lacks specific mention of the secondary keyword "Fishinger & Mountview Auto Repair" in the main body of most pages, which is crucial for establishing the business's name recognition in search engine results. Including variations of the business name, such as "Fishinger Mountview Auto Repair," or "Fishinger & Mountview" in strategic locations throughout the website would enhance the website's visibility for branded searches and improve overall SEO performance.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

This business demonstrates strengths in its SEO strategy by optimizing meta descriptions, employing headings, and ensuring responsiveness across devices. The implementation of a robots.txt file and a sitemap ensures proper indexing and crawling by search engines.

However, the absence of a blog and rich snippets limits the ability to showcase expertise, provide valuable content, and enhance visibility in search results. Without detailed information on Google Ads cost and traffic, it's difficult to assess the effectiveness of paid search efforts. Additionally, the lack of specific data on organic traffic and keywords makes it challenging to evaluate the overall performance and potential areas for improvement.

This business demonstrates strengths in its SEO strategy by optimizing meta descriptions, employing headings, and ensuring responsiveness across devices. The implementation of a robots.txt file and a sitemap ensures proper indexing and crawling by search engines. However, the absence of a blog and rich snippets limits the ability to showcase expertise, provide valuable content, and enhance visibility in search results. Without detailed information on Google Ads cost and traffic, it's difficult to assess the effectiveness of paid search efforts. Additionally, the lack of specific data on organic traffic and keywords makes it challenging to evaluate the overall performance and potential areas for improvement.

How is their online presence, including social media profiles?

The business has a claimed Google My Business listing, which is a key strength as it improves its online visibility and allows customers to easily find important information. This listing is likely to have a positive impact on local search results.

However, the business lacks a presence on other important social media platforms such as Facebook, Instagram, Pinterest, and Nextdoor. This is a significant weakness as these platforms offer valuable opportunities to connect with potential customers, build relationships, and promote the business. Additionally, the business may be missing out on potential revenue streams and growth opportunities by not having a presence on these platforms.

The business has a claimed Google My Business listing, which is a key strength as it improves its online visibility and allows customers to easily find important information. This listing is likely to have a positive impact on local search results. However, the business lacks a presence on other important social media platforms such as Facebook, Instagram, Pinterest, and Nextdoor. This is a significant weakness as these platforms offer valuable opportunities to connect with potential customers, build relationships, and promote the business. Additionally, the business may be missing out on potential revenue streams and growth opportunities by not having a presence on these platforms.

In conclusion, Fishinger & Mountview Auto Repair has established a comprehensive marketing strategy that combines various elements to enhance its online presence. Its website effectively utilizes keywords for search engine optimization, while the Google My Business listing ensures local visibility. However, the business would benefit from incorporating its secondary keyword throughout its website and exploring additional marketing channels such as paid search, social media, and content marketing to maximize its reach, showcase expertise, and drive traffic.

In conclusion, Fishinger & Mountview Auto Repair has established a comprehensive marketing strategy that combines various elements to enhance its online presence. Its website effectively utilizes keywords for search engine optimization, while the Google My Business listing ensures local visibility. However, the business would benefit from incorporating its secondary keyword throughout its website and exploring additional marketing channels such as paid search, social media, and content marketing to maximize its reach, showcase expertise, and drive traffic.

To strengthen their online presence, Fishinger & Mountview Auto Repair can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.