Business overview
Folsom Air Conditioning and Heating Corporation is a full-service HVAC company, serving Broward and Palm Beach Counties. We offer a full range of air conditioning products, reliable service calls, outstanding repairs, and high-quality installations of new products. Folsom Air Conditioning aims to exceed customers' expectations and make them its 1. priority.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Folsom Ac has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Folsom Ac provide?
Folsom Air Conditioning and Heating Corporation offers a full range of air conditioning products, reliable on-time service calls, outstanding repairs, and high-quality installations of new equipment.
How does Folsom Ac differentiate its brand identity, and what unique selling points do they use?
Full-service HVAC: Folsom Air Conditioning and Heating Corporation is a full-service HVAC company.
What value proposition does Folsom Ac offer, and how well do they communicate it through their messaging?
Folsom Air Conditioning and Heating Corporation is committed to communicating with its customers in a professional manner and protecting their confidential information. They use the information provided by the customers to contact them and share information about their products and services. They do not share customer information with any third party outside of their organization.
What keywords is Folsom Ac targeting for SEO?
"Air conditioning" and "HVAC" are the primary keywords with "heating," "ventilation," "installation," and "repairs" being strong secondary keywords. The content uses these keywords effectively throughout the website's various pages, however, the placement could be optimized for search engines such as using keywords in headings and subheadings.
However, the content does not include any local keywords, which is important for local businesses like Folsom Air Conditioning and Heating Corporation. Including local keywords such as "Folsom," "Boynton Beach," and "Broward County" in the content would make it more likely to appear in search results for people in those areas.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has optimized its website for search engines by implementing headings, a Robots.txt file, and an XML sitemap. These elements help search engines understand the structure and content of the website, making it easier for users to find relevant information. Additionally, the website is responsive, ensuring a positive user experience on all devices.
However, the business has not created a blog, which could provide valuable content for users and improve the website's visibility in search results. The website also lacks meta description optimization, which could help attract more clicks from search engine result pages. Additionally, the website does not have rich snippets, which could provide additional information about the business in search results.
How is their online presence, including social media profiles?
The business has a strong online presence with a Facebook Business Page. Facebook is a widely used social media platform with a massive user base, providing a significant reach for the business.
However, the absence of Google My Business and Nextdoor listings, Instagram and Pinterest pages are major weaknesses. Google My Business is crucial for local search visibility and customer engagement, while Nextdoor helps businesses connect with nearby residents. Instagram and Pinterest are popular visual platforms that can effectively showcase products and services. By neglecting these platforms, the business misses out on potential customers and limits its online exposure.
Folsom Air Conditioning and Heating Corporation's marketing strategy effectively utilizes keywords and optimizes its website for search engines. By focusing on local keywords, the company can enhance its visibility in local search results. Additionally, implementing a blog, meta description optimization, and rich snippets would further improve the website's ranking in search engine results. The business has a strong Facebook presence, but expanding its social media reach to include Google My Business, Nextdoor, Instagram, and Pinterest would increase its online exposure and connect with a wider audience. By aligning its marketing efforts across these platforms, Folsom Air Conditioning and Heating Corporation can maximize its online presence and effectively reach potential customers.