Frontier Motors
3456 South Dixie Highway, Franklin, OH 45005
www.frontiermotorsonline.com
Business overview
Frontier Motors is a family-owned and locally operated used car dealership in Middletown, OH. For over 30 years, they have served customers in Middletown and nearby areas, including Cincinnati and Dayton. They are committed to providing a comfortable and welcoming shopping experience for all customers, treating them fairly and offering expert guidance in credit approval. Frontier Motors believes in offering a wide selection of clean, low-mileage trucks and making it easy for first-time buyers and those with bad credit to get behind the wheel with their buy here, pay here financing options.
Their business comes under the category of Automobile - Dealers.
BuzzScore
84Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Frontier Motors has an estimated digital health score of 84 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Frontier Motors provide?
Frontier Motors offers a diverse inventory of used vehicles, with a particular focus on clean, low-mileage trucks. They also provide service and repair services for all makes and models, ensuring that customers can keep their vehicles running smoothly. Their unique selling point lies in their commitment to assisting first-time buyers and individuals with bad credit through their buy here, pay here financing options.
How does Frontier Motors differentiate its brand identity, and what unique selling points do they use?
Bad credit friendly: The dealership offers flexible financing options through its buy here, pay here program, making it easier for individuals with credit challenges to purchase a vehicle.
Expert guidance: Frontier Motors' team of automotive experts provides knowledgeable assistance to customers throughout their vehicle-buying journey.
Family-owned: Frontier Motors is a family-owned business that emphasizes personal connections and a welcoming atmosphere for its customers.
Community-oriented: The dealership is actively involved in the Middletown community and supports neighboring areas like Cincinnati and Dayton.
What value proposition does Frontier Motors offer, and how well do they communicate it through their messaging?
Frontier Motors' messaging consistently highlights their commitment to customer satisfaction and their belief in treating all customers fairly. They emphasize their expertise in credit approval and their willingness to work with buyers of all credit situations. Their mission is to provide a hassle-free and empowering vehicle-buying experience, making it possible for everyone to find the right vehicle for their needs.
What keywords is Frontier Motors targeting for SEO?
The website effectively utilizes the targeted keyword "Frontier Motors" throughout its content. The primary and secondary keywords used are relevant to the business and appear in essential sections of the pages. The dealership's address and contact information are consistently displayed, enhancing local SEO.
However, the website could benefit from incorporating the keywords into the page titles and descriptions. Additionally, optimizing the website for mobile responsiveness would improve user experience and search engine rankings.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. It uses headings and meta description optimization to enhance the relevance and readability of its web pages for search engines. Additionally, it has implemented robots.txt and sitemap.xml, which help search engine crawlers efficiently index and understand the website's structure. Moreover, the website is responsive, ensuring a seamless user experience across various devices.
However, there are areas where the business can improve its SEO strategy. The absence of a blog limits opportunities to create fresh, relevant content that can attract organic traffic. Furthermore, the lack of rich snippets, which provide additional information about the website's content in search engine results pages, may limit the website's visibility.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing and a Nextdoor listing. Additionally, it has a Facebook Business Page with medium engagement. These listings ensure that the business is easily discoverable by potential customers online and on local social media platforms.
However, the business lacks an Instagram and Pinterest page. Expanding its presence to these platforms could further enhance its online visibility and reach a wider audience. A presence on these platforms would allow the business to showcase its products and services visually and engage with potential customers in a more interactive manner.
In conclusion, Frontier Motors effectively combines various marketing elements to establish a strong brand identity and drive customer acquisition. The dealership's emphasis on customer satisfaction, community involvement, and expert guidance builds trust and a loyal customer base. The buy here, pay here financing options cater to a broader customer segment, while the diverse inventory and service offerings meet a range of vehicle needs. The website's targeted keywords, SEO optimizations, and responsive design optimize visibility and user experience. The presence on social media platforms strengthens the dealership's online presence, providing additional channels for customer engagement and brand promotion.
