Gilliam Auto Sales
1116 Highway 281 N, Marble Falls, TX 78654
www.gilliamautosales.com
Business overview
Gilliam Auto Sales has been in business since 1983, and since 2003 serving Marble Falls, Granite Shoals, Kingland, Llano, Round Mountain, Johnson City, Burnet and other surrounding Hill Country areas. Every vehicle is inspected by our technicians before hitting the lot, so you can feel comfortable with your purchase. Gilliam Auto Sales specializes in offering quality, affordable, pre-owned vehicles. The company sets itself apart from its competitors by providing in-house financing and having a 99% approval rate, making it easier for customers to purchase their desired vehicle without having to worry about financing.
Their business comes under the category of Automobile - Dealers.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Gilliam Auto Sales has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Gilliam Auto Sales provide?
Gilliam Auto Sales offers a wide selection of quality, affordable, preowned vehicles that have been inspected by technicians to ensure their quality. In-house financing is available, with a 99% approval rate, making it easy for customers to purchase their desired vehicle even with limited credit.
How does Gilliam Auto Sales differentiate its brand identity, and what unique selling points do they use?
Quality Preowned Vehicles: Gilliam Auto Sales specializes in offering quality, affordable, pre-owned vehicles that have been inspected by technicians to ensure their quality.
In-House Financing: In-house financing is available, with a 99% approval rate, making it easy for customers to purchase their desired vehicle even with limited credit.
99% APPROVAL: Gilliam Auto Sales has a 99% approval rate for financing, making it easy for customers to purchase their desired vehicle even with limited credit.
Friendly and Knowledgeable Staff: Gilliam Auto Sales has a friendly and knowledgeable staff that is dedicated to helping customers find the perfect vehicle for their needs.
Businesses similar to Gilliam Auto Sales
80/100
BuzzScore
90/100
BuzzScore
92/100
BuzzScore
What value proposition does Gilliam Auto Sales offer, and how well do they communicate it through their messaging?
Gilliam Auto Sales's unique value proposition is its focus on providing quality, affordable, pre-owned vehicles with in-house financing and a 99% approval rate. The company's messaging consistently emphasizes its commitment to customer satisfaction and its dedication to helping customers find the perfect vehicle for their needs.
What keywords is Gilliam Auto Sales targeting for SEO?
The content effectively uses the primary keywords "used car dealership" and "Marble Falls" in the title tags, headings, and throughout the body text. This repetition helps search engines understand the website's focus and improves its ranking for these keywords.
However, the content could improve its use of secondary keywords. While terms like "quality preowned vehicles" and "in-house financing" are mentioned, they are not used consistently or prominently throughout the content. Incorporating these keywords into more sections of the website, such as headings, subheadings, and meta descriptions, would enhance the site's overall SEO performance for a wider range of relevant search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a strong SEO foundation with optimized headings and a responsive website. The presence of a RobotsTxt and SitemapXml further helps search engines crawl and index the website effectively.
However, there are some areas for improvement. The lack of a blog limits the business's ability to provide valuable content to potential customers. Additionally, the absence of Rich Snippets means the website may not stand out as much in search results. This could impact the business's ability to attract organic traffic.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing and a Facebook Business Page. This ensures that potential customers can easily find and interact with the business online. However, the business lacks a Nextdoor listing, Instagram page, and Pinterest page, which could limit its reach and engagement on these platforms.
However, the business has some weaknesses in its online presence. It does not have a Nextdoor listing, which is a popular platform for local businesses to connect with customers. Additionally, it does not have an Instagram page or a Pinterest page, which could limit its reach and engagement on these platforms.
In summary, Gilliam Auto Sales effectively employs marketing elements such as providing quality pre-owned vehicles, offering in-house financing with a high approval rate, and maintaining brand consistency in its messaging. The website's optimized structure and responsive design enhance search engine visibility, but there's room for improvement in incorporating secondary keywords and leveraging additional digital platforms like blog, rich snippets, and social media channels to broaden its online reach and engagement.
