Glass City Auto, LLC
7410 Dorr St, Toledo, OH 43615
www.glasscityauto.com
Business overview
Glass City Auto, LLC is a used car dealership located in Toledo, OH, with a wide inventory of cars, SUVs, and pickups. The dealership has a team of experienced and professional staff who are dedicated to providing a fast, friendly, and easy car shopping and buying experience. Their goal is to help customers get behind the wheel of a quality used vehicle that fits their needs and budget.
Their business comes under the category of Automobile - Dealers.
BuzzScore
54Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Glass City Auto, LLC has an estimated digital health score of 54 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Glass City Auto, LLC provide?
Glass City Auto, LLC offers a wide selection of used cars, SUVs, and pickups. They have an inventory of vehicles for all types of shoppers and budgets, including first cars for new drivers and luxurious touring vehicles for retirees.
How does Glass City Auto, LLC differentiate its brand identity, and what unique selling points do they use?
What value proposition does Glass City Auto, LLC offer, and how well do they communicate it through their messaging?
Glass City Auto, LLC's unique value proposition is their commitment to providing a fast, friendly, and easy car shopping and buying experience. They strive to help customers find the perfect vehicle for their needs and budget, and they have a team of experienced and professional staff who are dedicated to making the process as smooth as possible.
What keywords is Glass City Auto, LLC targeting for SEO?
The website effectively incorporates the primary keyword "used cars Toledo OH" in the title tag and throughout the content. The presence of secondary keywords like "car shopping," "car buying," and "quality used vehicles" enhances the content's relevance to potential search queries.
However, the content could be further improved by including these keywords in H2 or H3 subheadings. Additionally, using alternative variations of the keywords, such as "pre-owned vehicles" or "reliable transportation," would broaden the reach of the content and make it more discoverable to search engines.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with responsive design and proper implementation of headings, robots.txt, and sitemap.xml. This ensures that search engines can crawl and understand the website's content effectively.
However, the business lacks essential SEO elements such as a blog, meta description optimization, and rich snippets. These elements provide valuable opportunities to enhance the website's visibility, engage users, and improve organic traffic. Additionally, the absence of information on Google Ads cost, traffic, and organic value limits the analysis of the business's paid and organic performance.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing and a Facebook Business Page. This ensures that potential customers can easily find information about the business online and connect with them through social media. The business's Facebook page has a low number of likes, indicating that it needs to focus on building its social media following.
However, the business is not listed on Nextdoor, Instagram, or Pinterest, which represent missed opportunities to reach potential customers on these platforms. Additionally, the business's Facebook page has low engagement, suggesting that it needs to improve its content strategy to engage with its followers more effectively.
In conclusion, Glass City Auto's website effectively incorporates relevant keywords in its title tag and content, optimizing it for search engines. The business has a strong SEO foundation with responsive design and appropriate technical implementations. However, to further enhance its online presence, it should include keywords in subheadings, utilize alternative keyword variations, and optimize its meta description. Additionally, incorporating a blog, utilizing rich snippets, and establishing a presence on other social media platforms such as Nextdoor, Instagram, and Pinterest would expand its digital reach and engage a broader audience.
